Ray Anderson Lezing 2013: Re-entry

Testing the audience

Shifting from compliance, via efficiency

to opportunities for value creation

3

MANY COMPANIES HAVE REACHED MAXIMUM EFFICIENCY AND ARE STRUGGLING TO MOVE TOWARDS VALUE CREATION

Risk Compliance Cost reduction

Eco-Efficiency

Systems level Innovation

Value creation

Sustainability focus

Environmental focus

Circular focus

Company maturity

Decoupling growth an resource

consumption

Source: Infographic Accenture, 2013

For two centuries economic growth was established through increased resource consumption

Creating circular business models

Circular business model Description Examples

Service and lease concepts where producers remain owner

Ownership to usage

Waste as a resource

Smart recycling

Second life sales

Assets and goods sharing

Repurpose (organic) residual material flows for new applications

Integrated reverse flow of material and recyclates trading

Recover residual product value in new segments by retake and resell

Monetize utilization of goods and assets instead of volume transactions

The Circle Economy Platform

Science, Research, Education

Finance, Leverage of capital

Supported by a (virtual)

transformation platform

and the CE Cooperation

CE Advocacy

Communication

Business Transformation,

Innovation

Making concrete steps towards circular

systems

Breakthrough 1 Breakthrough 2

Best

Practices Network Knowledge Materials Marketplace

…..

Project 2 …………..

Member

Scan

Sector

Scan

Creative

Redesign Roadmap

Interco

Pr. Mgt

Project 1

Voorbeeld Xindao Xindao Example

Circular opportunities for the Amsterdam

region

Let’s make it happen from start to start.

Join the platform!

Stellingenstorm

Stelling 1

Bronscheiding van afval is beter dan nascheiding

Stelling 2

Producten delen is geen business

Stelling 3

Om consumenten echt aan te zetten afval/ grondstoffen terug te brengen, moet je zorgen dat ze er zelf ook op de korte termijn beter van worden

Stelling 4

Niemand kan eigenaar zijn van grondstoffen

Stelling 4

Lease modellen waarbij consumenten spullen

terug moeten brengen zijn te complex