Workshop Re-entry_The Circle Economy & Interface
17
Ray Anderson Lezing 2013: Re-entry
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Transcript of Workshop Re-entry_The Circle Economy & Interface
Ray Anderson Lezing 2013: Re-entry
Testing the audience
Shifting from compliance, via efficiency
to opportunities for value creation
3
MANY COMPANIES HAVE REACHED MAXIMUM EFFICIENCY AND ARE STRUGGLING TO MOVE TOWARDS VALUE CREATION
Risk Compliance Cost reduction
Eco-Efficiency
Systems level Innovation
Value creation
Sustainability focus
Environmental focus
Circular focus
Company maturity
Decoupling growth an resource
consumption
Source: Infographic Accenture, 2013
For two centuries economic growth was established through increased resource consumption
Creating circular business models
Circular business model Description Examples
Service and lease concepts where producers remain owner
Ownership to usage
Waste as a resource
Smart recycling
Second life sales
Assets and goods sharing
Repurpose (organic) residual material flows for new applications
Integrated reverse flow of material and recyclates trading
Recover residual product value in new segments by retake and resell
Monetize utilization of goods and assets instead of volume transactions
The Circle Economy Platform
Science, Research, Education
Finance, Leverage of capital
Supported by a (virtual)
transformation platform
and the CE Cooperation
CE Advocacy
Communication
Business Transformation,
Innovation
Making concrete steps towards circular
systems
Breakthrough 1 Breakthrough 2
Best
Practices Network Knowledge Materials Marketplace
…..
Project 2 …………..
Member
Scan
Sector
Scan
Creative
Redesign Roadmap
Interco
Pr. Mgt
Project 1
Voorbeeld Xindao Xindao Example
Circular opportunities for the Amsterdam
region
Let’s make it happen from start to start.
Join the platform!
Stellingenstorm
Stelling 1
Bronscheiding van afval is beter dan nascheiding
Stelling 2
Producten delen is geen business
Stelling 3
Om consumenten echt aan te zetten afval/ grondstoffen terug te brengen, moet je zorgen dat ze er zelf ook op de korte termijn beter van worden
Stelling 4
Niemand kan eigenaar zijn van grondstoffen
Stelling 4
Lease modellen waarbij consumenten spullen
terug moeten brengen zijn te complex
