Workshop 5: Mobile Strategy, Digital Photography, and Learning Culmination

Day 1: Introduction to Mobile Strategy and Tactics and Digital Photography BasicsDay 2: Sharing Lessons Learned

This project is managed by Institute for International Institute for Education (IIE)Sponsored by the U.S. Department of State Middle East Partnership Initiative (MEPI)

Program Overview

Day One: Agenda

AGENDAOUTCOMES

• Using mobile tools to support your social strategy is powerful

• Take small steps

• Learn the basics, build slowly

FRAMING

Leave the room with an appreciation for what mobile/smart phones can do , as well as tips for taking good digital

photos .

Mobile + Social = A Powerful Combination

Mobile: Create, Share, Deliver, Engage, and Secure

Lunch

Digital Photography Basics

Practicum

• To provide an overview of mobile technology; how NGOs are integrating mobile technology and why using mobile technology is important

• To introduce and practice basic phone camera content capturing techniques

• To gain helpful hints in the use of digital photography

Day One: Learning Objectives

Day 1: Trainer Introductions

Insert your photos and names here

Day One: Trainer Introductions

Share Pairs:

• What is one thing you already know or want to learn about using mobile as part of your social media strategy for your NGO?

• Ask participants to raise their hand if they get email by phone or browse the Internet using mobile phones?

• Ask participants to raise their hand if they use mobile phones to connect on social media or social networks?

Icebreaker

Mobile + Social = A Powerful Combination

A Brief History of Mobile

In 1983, the first commercial wireless call was placed with a Motorola DynaTac. The phone cost $3,995, weighed over 2.5 pounds, and was 10 inches tall (without the antenna).

Mobile Phones Have Changed A lot

11

Explosive Growth of Mobile World Wide

In 2011, More Smartphones and Tablets Will Be Sold Than Computers

12

Summarize adoption stats for your country using http://www.mobileactive.org/mobiledata

What are the mobile/social usage and habits of people in the Middle East and North Africa?

• 45% of all Middle East & North Africa Internet users surveyed use their mobile phones to access the Internet

• 71% of mobile Internet users rank email as biggest mobile data activity.

• Other popular activities on the mobile Internet included social networking (34%)

• 85% of MENA mobile Internet users surveyed have downloaded apps and 27% of those surveyed download more than one app per week to their mobile phones.

MENA Mobile Habits Survey, 2011

Survey Data on Technology Habits of Arab Youth

4 out of 5 owns a web-enabled phone1 in 3 are using social network on phones

Survey Data on Technology Habits of Arab Youth

When online young people are most likely to use Google, Facebook and Yahoo

Social networking is hugely popular among the youth

How are NGOs using mobile phones across the world?

To Communicate

SHOITCOM in Jordan uses mobile phones to raise awareness about maternal and childhood healthcare

Mobile communications are being used to spread critical reproductive health messages to women

To Connect & Advocacy

Connect Advocacy

To Engage

To Fundraise

From Text to Give Conference Poll – March, 2011

Group Activity

• Does anyone have any examples for how your organization used mobile technology to communicate, connect, advocate or fundraise?

• Which of these uses do you think your organization could most benefit from or incorporate?

• What are some of the mobile platforms you are familiar with?

Capturing Content on Mobile Phones

Content that you capture on Mobile

• Photos - A picture can convey a thousand words and draw audiences to content of your website, blog or message. Depending on the organization’s social media strategy, NGOs can create and share photo albums using their mobile devices.

• Audio - helps organizations to connect better with communities by circulating their messages. Most mobile devices allow you to record audio content and temporarily store files which can be transferred to your computer/laptop.

• Video - You can use your phone, apart from flip cameras, to capture video footage.  Even with an older phone you may consider video enhancement software, which can offer a less expensive way to get better quality video content.

Accessing social media platforms through your Mobile Phone

Social Media Apps for Phones

1.PixelPipe (www.pixelpipe.com) is available for handsets that use various operating systems and gives users the ability to post content to many social networks simultaneously.

2.TweetDeck (http://www.tweetdeck.com/) allows iPhone and Android to use the TweetDeck app for accessing social media platforms.

3.ShoZu (www.shozu.com) allows content to be shared on multiple social media sites by clicking one button.

Group Activity

Download apps and practice using them.

Questions:

• What are the advantages?• The Challenges?

Mobile Phones- connecting beyond the Internet

Mobile Phones- Connecting beyond the Internet

How To Set Up A Mobile Campaign

• What do you want the system to do? Who is the audience? Do you have the staff time and technical expertise?

• Understand the different types of texting campaigns• Bulk messaging• Keyword response• Smart Texting

• Understand the limitations

• Choose your implementation strategy

• Select a provider

Mobile Tools

Mobile Tools

Digital Photography Basics

Tips for good photos

• Without polarizer• With polarizer

Using the Rule of Thirds

The Rule of Thirds offers an easy way to successfully frame a picture• Compose the scene by breaking up the image into

thirds. Think of the top third, the middle third, and the bottom third; and the left third, the middle third, and the right third.

• Place your subjects where two of these imaginary lines meet or on any dividing line.

Tips for good photos

10 Tips for Taking Good Photos with Your Digital Camera

1. Look your subject in the eye2. Use a plain background3. Use flash outdoors4. Move in close5. Move it from the middle6. Lock the focus7. Know your flash's range8. Watch the light9. Take some vertical pictures10. Be a picture director

1. Share Pairs

2. Circle Closing

Reflection & Closing

Workshop 5: Mobile, Digital Photography, and Share Strategies and Video

Day 2: Sharing Lessons Learned

This project is managed by Institute for International Institute for Education (IIE)Sponsored by the U.S. Department of State Middle East Partnership Initiative (MEPI)

• To share and discuss video homework assignment

from Workshop 4

• To share strategic plans and celebrate what has been learned from the program

• To resolve lingering questions from Workshops 1-5

Day Two: Learning Objectives

Icebreaker

Share Video and Lessons Learned

Sharing Progress on Social Media Strategy Plans

Your Doubts and Questions

Sharing Workshop Experience

Social Media Challenge

Sharing your social media impact story

• Be compelling • Focus on a story that will draw readers in.• Limit the post to about 300-400 words • Pitch your organization’s mission and the use

of social media to achieve this mission• Upload your posts to your blogs. Trainers will

also collect your blog post.

Sharing Your Social Media Impact Story

Celebrating the E-Mediat Network: Circle of Appreciation, Action and Suggestions

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