Product ManagerCase Study

Renault Maxime13th November 2013Maxime.Renault@gmail.com

Social Recruiting

• Traditional ways to recruite candidates

Social Recruiting

The most popular social network High potential to reach people according to their profile

High success of Brand Pages on Facebook (20 have +10M fans in the US ) People like to follow their favorite brands

People do not expect to find a job on Facebook=> Positive effect if they discover offers

Social Recruiting

For a recruiter

Advantages Drawbacks

Reach specific profiles Loss of time for certain type of jobs Facebook is not adapted for

Know more than a resume about a candidate

Informal discussions with candidates

Rely on virality to spread offers Difficulty to manage the sharing of information

Social Recruiting

For a candidate

Advantages Drawbacks

Discover offers without looking for it

Intrusive ads

Concerns about privacy

Share offers with friends

Strategic Analysis

• B2B • Sells Facebok recruiting solutions for companies

– Career Page– Ads Solution– Referal Solution– Mobile Recruiting– Small Business Solutions

• Competitors : Jobvite, BeKnown by Monster • Competitive advantage : focus on social and local targets, blue collars & tecnical

advantage by developing a graph search-based Facebook add-on

Recommandation : have an App which allows job seekers to find offers according to their Facebook profile.

Product Management

• A new product : Work4 Twitter Solution• What ?

– A way for companies to deploy a targeted recruitment campaign on Twitter

• Why ?– The information people put about themselves on Twitter are more relevant

than those on Facebook concerning employment– Work4 is Facebook-dependant

• How ?– Like with Facebook Graph Search, Work4 could exploit BlueNod data to link

people together and target communities

Product Management

• Product cycle of life– Idea– Market Study– -Tecnical Study– -Product/Market Fit– Prototype– Use Cases & First clients– Iterations

– First Version– Use Cases– Iterations– New version & features– …

• Useful metrics: number of custommers, number of views, %clics generated by Twitter Ads