Work4 Study Case
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Transcript of Work4 Study Case
Social Recruiting
• Traditional ways to recruite candidates
Social Recruiting
The most popular social network High potential to reach people according to their profile
High success of Brand Pages on Facebook (20 have +10M fans in the US ) People like to follow their favorite brands
People do not expect to find a job on Facebook=> Positive effect if they discover offers
Social Recruiting
For a recruiter
Advantages Drawbacks
Reach specific profiles Loss of time for certain type of jobs Facebook is not adapted for
Know more than a resume about a candidate
Informal discussions with candidates
Rely on virality to spread offers Difficulty to manage the sharing of information
Social Recruiting
For a candidate
Advantages Drawbacks
Discover offers without looking for it
Intrusive ads
Concerns about privacy
Share offers with friends
Strategic Analysis
• B2B • Sells Facebok recruiting solutions for companies
– Career Page– Ads Solution– Referal Solution– Mobile Recruiting– Small Business Solutions
• Competitors : Jobvite, BeKnown by Monster • Competitive advantage : focus on social and local targets, blue collars & tecnical
advantage by developing a graph search-based Facebook add-on
Recommandation : have an App which allows job seekers to find offers according to their Facebook profile.
Product Management
• A new product : Work4 Twitter Solution• What ?
– A way for companies to deploy a targeted recruitment campaign on Twitter
• Why ?– The information people put about themselves on Twitter are more relevant
than those on Facebook concerning employment– Work4 is Facebook-dependant
• How ?– Like with Facebook Graph Search, Work4 could exploit BlueNod data to link
people together and target communities
Product Management
• Product cycle of life– Idea– Market Study– -Tecnical Study– -Product/Market Fit– Prototype– Use Cases & First clients– Iterations
– First Version– Use Cases– Iterations– New version & features– …
• Useful metrics: number of custommers, number of views, %clics generated by Twitter Ads
