Paul Connolly - Work4 labs - 24th September
15
Easy Steps for Facebook Recruiting Success How to Take Your Social and Mobile Recruitment Strategy to the Top
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Transcript of Paul Connolly - Work4 labs - 24th September
Easy Steps for Facebook Recruiting SuccessHow to Take Your Social and Mobile Recruitment Strategy to the Top
Your Speaker
Paul ConnollyStrategic Account Director
#SRTech13
Work4 - World Leader in Facebook Recruiting
20,000+ Customers, 60+ F500 Award-Winning Technology
Exclusive Partnerships
Preferred Marketing Developer - Apps
Exclusive Facebook HR Partner
#SRTech13
1.1 billion people on Facebook
who have an extended network of 31,000 people
Source : Facebook data, PewInternet
Why Facebook?
#SRTech13
Job Seekers and Recruiters are Embracing Facebook
81% of job seekers
actually want to see your jobs posted to
Facebook career sites
85% of hiring
professionals recommend
Facebook as a tool to other recruiters
Sources: Careerbuilder, NACE
#SRTech13
So What’s All the Hype about Mobile?
More than half of Facebook users access the site from mobile
1 in 5 job searches already start on mobile
Source: Mobile Recruiting Conference 2012
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“I browse jobs at work and save a few jobs for
later. I get alerted on my mobile device, research companies on my tablet during my commute, and submit applications from
my desktop at home.”
Job Searching Today: A Multi-Screen Reality
#SRTech13
But Building a Career Site on Facebook Isn’t Enough
Add a Careers tab to your branded Facebook page
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Steps for Facebook Recruiting Success
1. Start Social Job
Sharing
2. Target the Right
Talent
3. Go Mobile!
#SRTech13
Step 1: Drive Referrals with Social Job Sharing
150,000+ The average number of users Facebook users can reach through their Facebook friendsSource: Pewinternet
#SRTech13
Step 2: Attract Candidates with Recruiting Ads
90%The percentage of time Facebook reaches its intended audience for narrow targeting versus an online industry standard of 35% Source: Facebook Studio
Target Lookalike Audience
Retargeting
Target Fans’ Friends
Target by Education Info, Workplace, Interests, Location,
Age, etc.
Target Custom Audience
#SRTech13
Step 3: Recruit Anytime, Anywhere by Going Mobile
86% of job seekers say they would use a smartphone to search for a job
Simple.Search, Save and Apply from a
mobile device
Visual.Frictionless branding experience
Social.Sharing capabilities
#SRTech13
Source: The Undercover Recruiter
The Trend? A New Search Tool
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Facebook Graph Search: Source Your Talents
Connections between Facebook objects :
People
Places
Interests Work
#SRTech13
