You Are The Center of Your

Universe

Micah Baldwin@micahLijit Networks

All the cool people said:

“Micah, you have done an amazing job building your

personal brand.”

I responded with:

WTF?!?!?!?What the

Fuck?!?!?!?

Branding

Branding is the messaging work a company does to encourage consumers

to feel a certain way about their product.

How Do You Feel?

Computers / Software

Blogging

The Make Sure Matt Isn’t Sleeping Slide

Personal Branding

Is it Important?

Personal Branding unlike Corporate Branding,is not designed to make people emote

but asking people to trust in you.

Influence is the name of the game.

What is Influence?

Influence is a jazz guitar album by jazz guitarist Jimmy Raney, recorded in 1975 for Xanadu

Records.

Sorry, Matt, still checking to see if you are awake.

What is Influence Really?

the implicit or explicit effect of one thing

(or person) on another

The “AH-HUH?” Moment

Step 1: Have Expertise Bestowed on YouKnowledge + Trust = Expertise

Step 2: Becoming Influential

Expertise + Trust = Influence

Becoming a ConduitHuman Based Filtering and Content Discovery

With influence, people trust you to connect them to people

they should also trust.

You become a conduit forpositive community growth.

The Punchline•Generate Quality CONTENT everywhere

•Have EXPERTISE bestowed on you

•Build TRUST

•Create INFLUENCE

•Become a CONDUIT

• Install LIJIT

Who Was That Douchebag?

Micah BaldwinLijit Networks

720-231-7120 cell@micah

micah@lijit.comGo Look Up Micah Baldwin on Facebook, LinkedIn, etc

AIM/Y!/MSN: micahb37Gtalk: micahb@gmail.com

275 South 40th Street, Boulder, CO 80305408-945-8271 (mom’s number)