Wordpress SEO Basics Wordcamp Las Vegas 2009. Wordpress 2.7

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Transcript of Wordpress SEO Basics Wordcamp Las Vegas 2009. Wordpress 2.7

  • Slide 1
  • Wordpress SEO Basics Wordcamp Las Vegas 2009
  • Slide 2
  • Wordpress 2.7
  • Slide 3
  • Wordpress 2.7 + SEO
  • Slide 4
  • Before Install FTP access Possibly used for robots.txt and.htaccess WP 2.7 reduces reliance on FTP
  • Slide 5
  • Before Install FTP access Possibly used for robots.txt and.htaccess WP 2.7 reduces reliance on FTP Keyword URL For local search can be huge bonus May not be an option for you
  • Slide 6
  • robots.txt &.htaccess robots.txt # This rule means it applies to all user-agents User-agent: * # Disallow all directories and files within Disallow: /wp-login.php Disallow: /wp-register.php Disallow: /wp-admin/ Disallow: /wp-includes/
  • Slide 7
  • robots.txt &.htaccess.htaccess RewriteEngine On RewriteBase / RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule. /index.php [L]
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  • robots.txt &.htaccess Canonicalization 1.www.example.com/ 2.www.example.com/index.php 3.example.com/index.php 4.example.com/ # Redirect if www.example.com (case-insensitive) to example.com RewriteCond %{HTTP_HOST} ^www\.example\.com [NC] RewriteRule (.*) http://example.com/$1 [R=301,L] # Redirects for example.com (case-insensitive) RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index\.php\ HTTP/ RewriteRule ^index\.php$ http://example.com/ [R=301,L]
  • Slide 9
  • robots.txt &.htaccess.htaccess RewriteEngine On RewriteBase / RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule. /index.php [L] # Redirect if www.example.com (case-insensitive) to example.com RewriteCond %{HTTP_HOST} ^www\.example\.com [NC] RewriteRule (.*) http://example.com/$1 [R=301,L] # Redirects for example.com (case-insensitive) RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index\.php\ HTTP/ RewriteRule ^index\.php$ http://example.com/ [R=301,L]
  • Slide 10
  • Login & Begin
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  • Hello World!
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  • Plugins
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  • Activate Plugins For Basic SEO All in One SEO Pack (all-in-one-seo-pack.zip) Robots Meta (robots-meta.zip) Activate All Plugins (bulk actions) Akismet All in One SEO Pack Hello Dolly Robots Meta
  • Slide 14
  • Your Profile and Personal Options
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  • Default Admin
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  • Keyword Admin Profile
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  • Keyword Admin Examples
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  • Advanced Commenting
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  • Settings: General
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  • Everybody loves
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  • Permalink Settings Choose what works best for you! Day and name is good Month and name is good Custom Structure is better! (IMO) Check your.htaccess file!
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  • Permalink Options Date Format year monthnum postname /%year%/%monthnum%/%postname%/ Date Format year monthnum day postname /%year%/%monthnum%/%day%/%postname%/
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  • Date Format
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  • Custom Permalinks
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  • WP Sightings in Google News! crunchgear.com csmonitor.com lafayette-online.com marketingpilgram.com searchengineland.com and many more. Indexed in Google News. 5 Digit IDs.*
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  • More Custom Permalinks
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  • Slide 41
  • 7 Step Summary 1.Hello World! Deleted 2.Plugins Installed & Activated 3.Update Admin Profile 4.Blog Title & Tagline 5.Permalink Settings 6.Upload robots.txt &.htaccess 7.Post something unique!
  • Slide 42
  • SEO Plugins All in One SEO Pack http://wordpress.org/extend/plugins/all-in-one-seo-pack/ SEO Title Tag http://www.netconcepts.com/seo-title-tag-plugin/ HeadSpace 2 http://urbangiraffe.com/plugins/headspace2/ Google XML Sitemaps http://wordpress.org/extend/plugins/google-sitemap-generator/ Meta Robots http://yoast.com/wordpress/meta-robots-wordpress-plugin/ Redirection http://urbangiraffe.com/plugins/redirection/
  • Slide 43
  • Help from Twitter Thanks to @ShariV @TonyAdam @RyanJLewis @GrayWolf @Cshel @jdevalk and others for help with finding blogs and suggesting plugins.
  • Slide 44
  • Thank You!