WordCamp Las Vegas - Personal Branding
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Transcript of WordCamp Las Vegas - Personal Branding
You Are The Center of Your
Universe
Micah Baldwin@micahLijit Networks
All the cool people said:
“Micah, you have done an amazing job building your
personal brand.”
I responded with:
WTF?!?!?!?What the
Fuck?!?!?!?
Branding
Branding is the messaging work a company does to encourage consumers
to feel a certain way about their product.
How Do You Feel?
Computers / Software
Blogging
The Make Sure Matt Isn’t Sleeping Slide
Personal Branding
Is it Important?
Personal Branding unlike Corporate Branding,is not designed to make people emote
but asking people to trust in you.
Influence is the name of the game.
What is Influence?
Influence is a jazz guitar album by jazz guitarist Jimmy Raney, recorded in 1975 for Xanadu
Records.
Sorry, Matt, still checking to see if you are awake.
What is Influence Really?
the implicit or explicit effect of one thing
(or person) on another
The “AH-HUH?” Moment
Step 1: Have Expertise Bestowed on YouKnowledge + Trust = Expertise
Step 2: Becoming Influential
Expertise + Trust = Influence
Becoming a ConduitHuman Based Filtering and Content Discovery
With influence, people trust you to connect them to people
they should also trust.
You become a conduit forpositive community growth.
The Punchline•Generate Quality CONTENT everywhere
•Have EXPERTISE bestowed on you
•Build TRUST
•Create INFLUENCE
•Become a CONDUIT
• Install LIJIT
Who Was That Douchebag?
Micah BaldwinLijit Networks
720-231-7120 cell@micah
[email protected] Look Up Micah Baldwin on Facebook, LinkedIn, etc
AIM/Y!/MSN: micahb37Gtalk: [email protected]
275 South 40th Street, Boulder, CO 80305408-945-8271 (mom’s number)