Presented by Tristan TangPresented by Tristan Tang

Worldof

TanksCommunity

ManagementProposal

Presented by Tristan Tang

Agenda

Prelude Sit-Rep Strategy Wrap-Up

Presented by Tristan Tang

Seth Godin:

It's Tribesthat Change Our World and Align

Large Numbers of

PeoplePrelude

Presented by Tristan Tang

Sit-Rep

60 Million Users World-wide

2 Million In Asia Region3/1 Concurrent

from Taiwan

Problem is

How Do We

Connectth Them?

Presented by Tristan Tang

Communities We Can Reach

Sit-Rep

巴哈姆特 戰車世界哈拉版 (GNN: WOT Discussion Board)Strengths:

• Large User Base• High Visibility• Friendly toward

Newcomers

Presented by Tristan Tang

Communities We Can Reach

Sit-Rep

遊戲基地 戰車世界專頁 (Game Base: WOT Portal)Strengths:

• Themed Portal• High Visibility• Large User Base

Presented by Tristan Tang

Communities We Can Reach

Sit-Rep

Mobile01 戰車世界討論版 (Mobile01: WOT Discussion Board)Strengths:

• Early Establishment• Access to

Varied User Base

Presented by Tristan Tang

Communities We Can Reach

Sit-Rep

戰車世界中文網 (Clan.MOBILE04.Asia)Strengths:

• Solid and Devoted Members• Rich Content

Presented by Tristan Tang

Communities Without Direct Reach

Sit-Rep

• Facebook Closed Groups• Private Game Clubs• Private WOT Clans

With NO Visible Community Sites

Presented by Tristan Tang

What We Have Done Well

Sit-Rep

• Stirred Some Issue• Being Resourceful

and Accessible• Maintaining Close Friendshipwith Users

Presented by Tristan Tang

What We Have Done Not That Well

Sit-Rep

• Rather Conservative

•No Virus At All

•Weak Entry for Newcomers• Scattered Resources

Presented by Tristan Tang

Strategy

 

• Make WOT A

Phenomenon• Enlarge the

User Base• Increase Tenacity• More Ignition

More Purchase

Presented by Tristan Tang

Strategy

Ho To Do So?

• Getting Viral• Integrate

Resources• Public Center

for UGC

Presented by Tristan Tang

Strategy

Short-Term Targets

• More Localized Materials

• More Frequently Activities

• Establish Local Youtube Channel

Presented by Tristan Tang

Strategy

Mid-Term Goals

• Making Fansites “Official”

• Clan-Focused Events

• Taiwan-Only Items

Presented by Tristan Tang

Strategy

Long-Term Goals

• Big, Public Events

• Go In Facebook

Presented by Tristan Tang

Wrap-Up

StrengthsSolid ProductHard Core Staff for Hard Core Gamers

OpportunitiesShared Military ExperienceHigh Social-Media UsageMature Gaming Society

Presented by Tristan Tang

For He To-day that Sheds His

Blood With Me Shall Be My

Brother 

Wrap-Up

Presented by Tristan Tang

Q & AQ & A