Wo tcommunity proposal
19
Presented by Tristan Tang Presented by Tristan Tang World of Tanks Community Management Proposal
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Transcript of Wo tcommunity proposal
Presented by Tristan TangPresented by Tristan Tang
Worldof
TanksCommunity
ManagementProposal
Presented by Tristan Tang
Agenda
Prelude Sit-Rep Strategy Wrap-Up
Presented by Tristan Tang
Seth Godin:
It's Tribesthat Change Our World and Align
Large Numbers of
PeoplePrelude
Presented by Tristan Tang
Sit-Rep
60 Million Users World-wide
2 Million In Asia Region3/1 Concurrent
from Taiwan
Problem is
How Do We
Connectth Them?
Presented by Tristan Tang
Communities We Can Reach
Sit-Rep
巴哈姆特 戰車世界哈拉版 (GNN: WOT Discussion Board)Strengths:
• Large User Base• High Visibility• Friendly toward
Newcomers
Presented by Tristan Tang
Communities We Can Reach
Sit-Rep
遊戲基地 戰車世界專頁 (Game Base: WOT Portal)Strengths:
• Themed Portal• High Visibility• Large User Base
Presented by Tristan Tang
Communities We Can Reach
Sit-Rep
Mobile01 戰車世界討論版 (Mobile01: WOT Discussion Board)Strengths:
• Early Establishment• Access to
Varied User Base
Presented by Tristan Tang
Communities We Can Reach
Sit-Rep
戰車世界中文網 (Clan.MOBILE04.Asia)Strengths:
• Solid and Devoted Members• Rich Content
Presented by Tristan Tang
Communities Without Direct Reach
Sit-Rep
• Facebook Closed Groups• Private Game Clubs• Private WOT Clans
With NO Visible Community Sites
Presented by Tristan Tang
What We Have Done Well
Sit-Rep
• Stirred Some Issue• Being Resourceful
and Accessible• Maintaining Close Friendshipwith Users
Presented by Tristan Tang
What We Have Done Not That Well
Sit-Rep
• Rather Conservative
•No Virus At All
•Weak Entry for Newcomers• Scattered Resources
Presented by Tristan Tang
Strategy
• Make WOT A
Phenomenon• Enlarge the
User Base• Increase Tenacity• More Ignition
More Purchase
Presented by Tristan Tang
Strategy
Ho To Do So?
• Getting Viral• Integrate
Resources• Public Center
for UGC
Presented by Tristan Tang
Strategy
Short-Term Targets
• More Localized Materials
• More Frequently Activities
• Establish Local Youtube Channel
Presented by Tristan Tang
Strategy
Mid-Term Goals
• Making Fansites “Official”
• Clan-Focused Events
• Taiwan-Only Items
Presented by Tristan Tang
Strategy
Long-Term Goals
• Big, Public Events
• Go In Facebook
Presented by Tristan Tang
Wrap-Up
StrengthsSolid ProductHard Core Staff for Hard Core Gamers
OpportunitiesShared Military ExperienceHigh Social-Media UsageMature Gaming Society
Presented by Tristan Tang
For He To-day that Sheds His
Blood With Me Shall Be My
Brother
Wrap-Up
Presented by Tristan Tang
Q & AQ & A
