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Wireless Opportunities in AsiaThe View from a Successful Japanese StartupThe View from a Successful Japanese Startup
G BGary BrownVP International Sales & Developer Services
Morpho, Inc.
Stanford EE402T SeminarApril 14, 2009
Today’s talk
Tokyo based startup with the right ingredients‐Morpho, Inc. Company & Technology backgroundp , p y gy g
What’s hot in wireless handsets‐ Technologies to pay attention to
The big picture: Japan is a great place for startups‐ Overall business culture friendly to localsOverall business culture friendly to locals
Copyright(C) 2009 Morpho, Inc. All Rights Reserved and Confidential. 2
Morpho, Inc. Corporate ProfileCompany Name Morpho, Inc.
( as of Feb 1, 2009)
Established May 26, 2004
Capitalization 477.1 million yen as of Feb 1, 2009
Business Domain R&D and Licensing of digital image processing technologies
The University of Tokyo Entrepreneur Plaza 5F 7-3-1 Hongo Bunkyo-ku Tokyo 113-0033 JapanAddress
The University of Tokyo Entrepreneur Plaza 5F 7 3 1 Hongo, Bunkyo ku, Tokyo, 113 0033 Japanhttp://www.morphoinc.com
CEO Masaki Hiraga (D.S.C)
Keiji Takao
Kenichi HoshiManaging Directors
Fumio Matsudaira
Masami Takai
Tomotaka Goji
Chief Technical Advisor Professor Emeritus of University of Tokyo Tosiyasu L Kunii Dr ScChief Technical Advisor Professor Emeritus of University of Tokyo Tosiyasu L. Kunii, Dr.Sc.
Employees 41
Main Shareholders
The University of Tokyo Edge Capital Co., Ltd NOKIA GROWTH PARTNERS
DoCoMo. Com NTT DOCOMO
NTT DOCOMO NEC
Panasonic Masaki Hiraga
Correspondent Bank The Bank of Tokyo-Mitsubishi UFJ, Ltd. Mizuho Bank, Ltd.
Copyright(C) 2009 Morpho, Inc. All Rights Reserved and Confidential. 3
Ph t S lid®/M i S lid®
Software Products
・PhotoSolid®/MovieSolid®
- Image/Motion Stabilization technologyStabilization technology
・FrameSolid™
F I l i- Frame Interpolation
・ImageSurf®g
- Rapid image display technique
・PhotoScouter™
- Object Recognizer
Shoot bar code large within a
recognition range
Copyright(C) 2009 Morpho, Inc. All Rights Reserved and Confidential. 5
Object ecog e
6 Degrees of Freedom (DOF) Software Image Stabilization: Corrects for Hand Jitter and Subject Movement
PhotoSolid
>>> Using multiple rapidly captured images, movement data is extracted and processed to render a final bright and movement free image.
SoftGyro® provides motion detection:B i1detection:
Legacy Technology:2 DOF (2 Axis)
①+②
Our Technology : 6 DOF (6 Axis)
Burst image capture1
①+②+③+④+⑤+⑥
① Up/Down Jitter
③ Up/Down
SOFTGYRO calculates motion between the first and each of the other images
2
SOFTGYRO®
Rotational Jitter
⑤ Front/Back Jitter
Single clear image is synthesized by PhotoSolid®
3Movement processed
② Lateral Jitter
④ Lateral Rotational Jitter
⑤ Front/Back Jitter
⑥ Pitch/Row JItter
PhotoSolid®
Stabilization
Copyright(C) 2009 Morpho, Inc. All Rights Reserved and Confidential. 7
PhotoSolid®
*“SOFTGYRO®” Morpho, Inc’s patented software gyroscopic engine is patented in Japan
MovieSolid4 DOF Stabilization Solution for Video
>>> Blur level information is pulled from the Preceding and Current frames and processed for stabilization in real time
MovieSolid SOFTGYRO provides motion detection:detection:
Legacy Technology:2 DOF (2 Axis)
①+②
Our Technology : 4 DOF (4 Axis)
SOFTGYRO®
①+②+③+④
① Up/Down Jitter
Preceding Frame Movement processed
StabilizationStabilization
② Lateral
Stabilization
③ Front/Back Jitter
④ Pitch/Yaw Jitter
② Lateral Jitter
Current Frame
The current and preceding frames are compared to determine motion The
Copyright(C) 2009 Morpho, Inc. All Rights Reserved and Confidential. 8
Output Framecompared to determine motion. The motion data is used to stabilize the image.
FrameSolidFrame interpolation Solution for Digital broadcast
◆ Digital broadcast to mobile handsets
15 FPS = Jagged motion, not comparable to
p g
15 FPS Jagged motion, not comparable to higher resolution HD broadcasts at 60FPS
◆ Frame-interpolation converts up to 30 fps in real-time
Smoothens video; Improves qualityp q y
Copyright(C) 2009 Morpho, Inc. All Rights Reserved and Confidential. 9
ImageSurf®Image viwer engine with speedy and intuitive operations and touch panel operations supported,
>>> ImageSurf offers end users speedy and smooth operation.>>> By utilizing ImageSurf, end users can easily find the pictures they would like to look at.
SlidSlid Flip RGBFlip RGB
PagePage
CubeCube
FadeFade
Copyright(C) 2009 Morpho, Inc. All Rights Reserved and Confidential. 10
Company beginnings in Tokyo
May.2004Foundation of Morpho, Inc. in Minato-ku, Tokyo
Sep 2004Sep.2004Main office relocated to Hongo, Bunkyo-ku, Tokyo (University Corporate Relations Plaza in University of Tokyo)
Allocation of new shares to third parties (capital: 51 330 000 JPY)
D 2004
Allocation of new shares to third parties (capital: 51, 330,000 JPY) Investment from the fund operated by The University of Tokyo Edge Capital Co., Ltd.
Dec.2004“ PhotoSolid®”
(the 6 axis image stabilization technique for still images by image processing) and “MovieSolid®” (the 4 axis image stabilization technique for video) announcedMovieSolid® (the 4 axis image stabilization technique for video) announced
Nov.2005Main office relocated to Hakusan, Bunkyo-ku, Tokyo
Copyright(C) 2009 Morpho, Inc. All Rights Reserved and Confidential. 12
in accordance with business expansion
Recent announcements
Oct.2007Allocation of new shares to third parties (capital: 380,205,000 JPY)
Business and capital alliance agreed with NTT DOCOMO INC.
Apr.2008Collaborative research with NTT DOCOMO INC. on the scene detection technique
Jun.2008“FrameSolid™” (the frame interpolation technique) adapted for “KCP+”, h i d l f f KDDI
q
the integrated platform of KDDI
Jun.2008Collaborative research with NTT DOCOMO INC.
Oct.2008
on the high-definition image magnification technique
Copyright(C) 2009 Morpho, Inc. All Rights Reserved and Confidential. 13
Dream Gate Award 2008
International Operations: Milestones
Aug 2006
Dec 2007
Aug, 2006Selected by Red Herring as a recipient of the magazine’s ”Red Herring 100 Asia」award for 2006”
Dec.2007Allocation of new shares to third parties (capital: 473,105,000 JPY)investment from NOKIA Growth Partners.
S 2008Sep, 2008Selected as the invited company of “Forum Nokia PRO Accelerator”, developer program NOKIA instituted.
Feb, 2009Nominated as 2009 SPIFFY Awards, one of the most notable awards for telecommunications carriers in the world, hosted by TELECOM COUNCIL.
Mar, 2009Announced licensing of image stabilization to Sony Ericsson
Copyright(C) 2009 Morpho, Inc. All Rights Reserved and Confidential. 14
g g y
Wireless technology
Multimedia‐ Audio: voice recognition, 3D sound, noise suppressiong , , pp
‐ Video: better quality video and new features
‐ Imaging: better photography and features e.g. taggingg g p g p y g gg g
Communications beyond 3G‐ 4G for 100 Mbps voice/data/multimedia anywhere4G for 100 Mbps voice/data/multimedia anywhere
‐ Skype on iPhone (and other WiFi capable handsets)
‐ GPS‐ GPS
Copyright(C) 2009 Morpho, Inc. All Rights Reserved and Confidential. 16
Why Japan is great for entrepreneurs
New sources for seed money
Japanese business culture evolving…but slowlyJapanese business culture evolving…but slowly‐ Gives new companies a chance
Tokyo Stock Exchange giving high growthTokyo Stock Exchange giving high‐growth sector a boost:
“Mothers” Market for high growth and emerging stocks‐ “Mothers” = Market for high growth and emerging stocks
‐ 208 IPOs since 2002; includes 12 in 2008
Copyright(C) 2009 Morpho, Inc. All Rights Reserved and Confidential. 18