Wireless Opportunities in Asia - Stanford University · Morpho, Inc. Corporate Profile Company Name...

Wireless Opportunities in AsiaThe View from a Successful Japanese StartupThe View from a Successful Japanese Startup

G BGary BrownVP International Sales & Developer Services

Morpho, Inc.

Stanford EE402T SeminarApril 14, 2009

Today’s talk

Tokyo based startup with the right ingredients‐Morpho, Inc. Company & Technology backgroundp , p y gy g

What’s hot in wireless handsets‐ Technologies to pay attention to

The big picture: Japan is a great place for startups‐ Overall business culture friendly to localsOverall business culture friendly to locals

Copyright(C) 2009 Morpho, Inc. All Rights Reserved and Confidential. 2

Morpho, Inc. Corporate ProfileCompany Name Morpho, Inc.

（ as of Feb 1, 2009）

Established May 26, 2004

Capitalization 477.1 million yen as of Feb 1, 2009

Business Domain R&D and Licensing of digital image processing technologies

The University of Tokyo Entrepreneur Plaza 5F 7-3-1 Hongo Bunkyo-ku Tokyo 113-0033 JapanAddress

The University of Tokyo Entrepreneur Plaza 5F 7 3 1 Hongo, Bunkyo ku, Tokyo, 113 0033 Japanhttp://www.morphoinc.com

CEO Masaki Hiraga （D.S.C)

Keiji Takao

Kenichi HoshiManaging Directors

Fumio Matsudaira

Masami Takai

Tomotaka Goji

Chief Technical Advisor Professor Emeritus of University of Tokyo Tosiyasu L Kunii Dr ScChief Technical Advisor Professor Emeritus of University of Tokyo Tosiyasu L. Kunii, Dr.Sc.

Employees 41

Main Shareholders

The University of Tokyo Edge Capital Co., Ltd NOKIA GROWTH PARTNERS

DoCoMo. Com NTT DOCOMO

NTT DOCOMO NEC

Panasonic Masaki Hiraga

Correspondent Bank The Bank of Tokyo-Mitsubishi UFJ, Ltd. Mizuho Bank, Ltd.


Product OverviewProduct Overview

Ph t S lid®/M i S lid®

Software Products

・PhotoSolid®/MovieSolid®

- Image/Motion Stabilization technologyStabilization technology

・FrameSolid™

F I l i- Frame Interpolation

・ImageSurf®g

- Rapid image display technique

・PhotoScouter™

- Object Recognizer

Shoot bar code large within a

recognition range


Object ecog e

TechnologyTechnology

6 Degrees of Freedom (DOF) Software Image Stabilization: Corrects for Hand Jitter and Subject Movement

PhotoSolid

＞＞＞ Using multiple rapidly captured images, movement data is extracted and processed to render a final bright and movement free image.

SoftGyro® provides motion detection:B i1detection:

Legacy Technology：2 DOF (2 Axis)

①＋②

Our Technology ： 6 DOF (6 Axis)

Burst image capture1

①＋②＋③＋④＋⑤＋⑥

① Up/Down Jitter

③ Up/Down

SOFTGYRO calculates motion between the first and each of the other images

2

SOFTGYRO®

Rotational Jitter

⑤ Front/Back Jitter

Single clear image is synthesized by PhotoSolid®

3Movement processed

② Lateral Jitter

④ Lateral Rotational Jitter

⑤ Front/Back Jitter

⑥ Pitch/Row JItter

PhotoSolid®

Stabilization


PhotoSolid®

＊“SOFTGYRO®” Morpho, Inc’s patented software gyroscopic engine is patented in Japan

MovieSolid4 DOF Stabilization Solution for Video

＞＞＞ Blur level information is pulled from the Preceding and Current frames and processed for stabilization in real time

MovieSolid SOFTGYRO provides motion detection:detection:

Legacy Technology：2 DOF (2 Axis)

①＋②

Our Technology ： 4 DOF (4 Axis)

SOFTGYRO®

①＋②＋③＋④

① Up/Down Jitter

Preceding Frame Movement processed

StabilizationStabilization

② Lateral

Stabilization

③ Front/Back Jitter

④ Pitch/Yaw Jitter

② Lateral Jitter

Current Frame

The current and preceding frames are compared to determine motion The


Output Framecompared to determine motion. The motion data is used to stabilize the image.

FrameSolidFrame interpolation Solution for Digital broadcast

◆ Digital broadcast to mobile handsets

15 FPS = Jagged motion, not comparable to

p g

15 FPS Jagged motion, not comparable to higher resolution HD broadcasts at 60FPS

◆ Frame-interpolation converts up to 30 fps in real-time

Smoothens video; Improves qualityp q y


ImageSurf®Image viwer engine with speedy and intuitive operations and touch panel operations supported,

＞＞＞ ImageSurf offers end users speedy and smooth operation.＞＞＞ By utilizing ImageSurf, end users can easily find the pictures they would like to look at.

SlidSlid Flip RGBFlip RGB

PagePage

CubeCube

FadeFade


About MorphoAbout Morpho

Company beginnings in Tokyo

May.2004Foundation of Morpho, Inc. in Minato-ku, Tokyo

Sep 2004Sep.2004Main office relocated to Hongo, Bunkyo-ku, Tokyo (University Corporate Relations Plaza in University of Tokyo)

Allocation of new shares to third parties (capital: 51 330 000 JPY)

D 2004

Allocation of new shares to third parties (capital: 51, 330,000 JPY) Investment from the fund operated by The University of Tokyo Edge Capital Co., Ltd.

Dec.2004“ PhotoSolid®”

(the 6 axis image stabilization technique for still images by image processing) and “MovieSolid®” (the 4 axis image stabilization technique for video) announcedMovieSolid® (the 4 axis image stabilization technique for video) announced

Nov.2005Main office relocated to Hakusan, Bunkyo-ku, Tokyo


in accordance with business expansion

Recent announcements

Oct.2007Allocation of new shares to third parties (capital: 380,205,000 JPY)

Business and capital alliance agreed with NTT DOCOMO INC.

Apr.2008Collaborative research with NTT DOCOMO INC. on the scene detection technique

Jun.2008“FrameSolid™” (the frame interpolation technique) adapted for “KCP+”, h i d l f f KDDI

q

the integrated platform of KDDI

Jun.2008Collaborative research with NTT DOCOMO INC.

Oct.2008

on the high-definition image magnification technique


Dream Gate Award 2008

International Operations: Milestones

Aug 2006

Dec 2007

Aug, 2006Selected by Red Herring as a recipient of the magazine’s ”Red Herring 100 Asia」award for 2006”

Dec.2007Allocation of new shares to third parties (capital: 473,105,000 JPY)investment from NOKIA Growth Partners.

S 2008Sep, 2008Selected as the invited company of “Forum Nokia PRO Accelerator”, developer program NOKIA instituted.

Feb, 2009Nominated as 2009 SPIFFY Awards, one of the most notable awards for telecommunications carriers in the world, hosted by TELECOM COUNCIL.

Mar, 2009Announced licensing of image stabilization to Sony Ericsson


g g y

What’s hot in wirelessWhat s hot in wireless

Wireless technology

Multimedia‐ Audio: voice recognition, 3D sound, noise suppressiong , , pp

‐ Video: better quality video and new features

‐ Imaging: better photography and features e.g. taggingg g p g p y g gg g

Communications beyond 3G‐ 4G for 100 Mbps voice/data/multimedia anywhere4G for 100 Mbps voice/data/multimedia anywhere

‐ Skype on iPhone (and other WiFi capable handsets)

‐ GPS‐ GPS


The 12400ft view: Great for high-tech startups

Why Japan is great for entrepreneurs

New sources for seed money

Japanese business culture evolving…but slowlyJapanese business culture evolving…but slowly‐ Gives new companies a chance

Tokyo Stock Exchange giving high growthTokyo Stock Exchange giving high‐growth sector a boost:

“Mothers” Market for high growth and emerging stocks‐ “Mothers” = Market for high growth and emerging stocks

‐ 208 IPOs since 2002; includes 12 in 2008


Thank you

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