WIPRO’S INTERNATIONALISATION STRATEGY IN EUROPE

Post on 21-Apr-2015

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Transcript of WIPRO’S INTERNATIONALISATION STRATEGY IN EUROPE

Poonam Sangwan

*WIPRO’S INTERNATIONALISATION STRATEGY IN EUROPE

*Wipro has a wide range of divisions e.g Infotech,consumer care,health care but the most important is IT

*WIPRO Going Global

*The company has four geographic segements e.g India, US,Europe and Rest of the world.

*After having successful establlished the Indian market,Wipro started to expand its operation globally by following a strategy of Inorganic Groth i.e by acquiring several medium sized and small sized companies in Europe as well as Asia.

*STRATEGIC PARTNERS

*IONA TECHNOLOGIES-IRELAND

*COMPUWARE,Germany

*ILOG,france & Us

*Acquisition

*New Logic, Austria

*Enabler, Portugal

*Saraware, Finland

*Hydrauto, Sweden

*Motives for Global Expansion