WIPRO’S INTERNATIONALISATION STRATEGY IN EUROPE

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Poonam Sangwan * WIPRO’S INTERNATIONALISATION STRATEGY IN EUROPE

Transcript of WIPRO’S INTERNATIONALISATION STRATEGY IN EUROPE

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Poonam Sangwan

*WIPRO’S INTERNATIONALISATION STRATEGY IN EUROPE

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*Wipro has a wide range of divisions e.g Infotech,consumer care,health care but the most important is IT

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*WIPRO Going Global

*The company has four geographic segements e.g India, US,Europe and Rest of the world.

*After having successful establlished the Indian market,Wipro started to expand its operation globally by following a strategy of Inorganic Groth i.e by acquiring several medium sized and small sized companies in Europe as well as Asia.

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*STRATEGIC PARTNERS

*IONA TECHNOLOGIES-IRELAND

*COMPUWARE,Germany

*ILOG,france & Us

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*Acquisition

*New Logic, Austria

*Enabler, Portugal

*Saraware, Finland

*Hydrauto, Sweden

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*Motives for Global Expansion