WIPRO’S INTERNATIONALISATION STRATEGY IN EUROPE
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Transcript of WIPRO’S INTERNATIONALISATION STRATEGY IN EUROPE
Poonam Sangwan
*WIPRO’S INTERNATIONALISATION STRATEGY IN EUROPE
*Wipro has a wide range of divisions e.g Infotech,consumer care,health care but the most important is IT
*WIPRO Going Global
*The company has four geographic segements e.g India, US,Europe and Rest of the world.
*After having successful establlished the Indian market,Wipro started to expand its operation globally by following a strategy of Inorganic Groth i.e by acquiring several medium sized and small sized companies in Europe as well as Asia.
*STRATEGIC PARTNERS
*IONA TECHNOLOGIES-IRELAND
*COMPUWARE,Germany
*ILOG,france & Us
*Acquisition
*New Logic, Austria
*Enabler, Portugal
*Saraware, Finland
*Hydrauto, Sweden
*Motives for Global Expansion