Post on 24-Jan-2017
WEBINARWhy Sales Reps Aren’t Using Your Channel Management Software@goallbound#NeverSellAlone
WEBINARWhy Sales Reps Aren’t Using Your Channel Management Software@goallbound#NeverSellAlone
Jen SpencerDirector of Sales & Marketing |
Allboundjspencer@allbound.com
@jenspencer
Hello, I’m Jen.I’m a revenue-driven inbound marketer who loves animals, hates traffic, and is passionate about empowering businesses to grow through their indirect sales channels.
Hello, I’m Ryan.I love crafting user experiences and I love design of all kinds. From interior design to digital design. I also love French Bulldogs, outdoor activities like climbing, kayaking and snowboarding and I have an unsettling penchant for watches I can’t afford.
Ryan ShermanDirector of User Experience |
Allboundrsherman@allbound.com
@rshermanaz
Today’s Agenda• Software for the Channel is Important• Trademarks of Great Software• Configuration vs. Customization• Content Experience• Q&A
Why aren’t you using my content?
It’s taboo…The channel is a messy place.
Shhhhhh….it generates a lot of revenue.
Channel software has two key components:
The Conten
t
The Softwa
re
What are the trademarks of
today’s most effective software platforms?
It’s all about the user experience.
Clarity
Flow
Utility
Relevance
RYAN
Sometimes poor UX isn’t as obvious.
Sometimes poor UX is blatantlyobvious.
Seriously?We need to talk.
Simply said,“keep it simple.”
Configuration over customizationConfiguration over customization
How is what you’d like to do helping you achieve your goals?
You can’t engage your users if your content isn’t engaging.
Period.
Make your messaging…1. Clear2. Concise3. Consistent.
You don’t need to be a designer to initiate good
UX.You just have to listen.
Audit your content and your information architecture.
“Good enough” shouldn’t be good enough.
“Good enough” shouldn’t be good enough.
“Nothing is more expensive than a missed opportunity.”– H. Jackson Brown, Jr.
Questions?Questions?
#NeverSellAlone
Jen SpencerDirector of Sales & Marketing |
Allboundjspencer@allbound.com
@jenspencer
Ryan ShermanDirector of User Experience |
Allboundrsherman@allbound.com
@rshermanaz
For information about Allbound, visitwww.allbound.com or call us at 480.685.5474