Why Sales Reps Aren’t Using Your Channel Management Software
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Transcript of Why Sales Reps Aren’t Using Your Channel Management Software
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WEBINARWhy Sales Reps Aren’t Using Your Channel Management Software@goallbound#NeverSellAlone
WEBINARWhy Sales Reps Aren’t Using Your Channel Management Software@goallbound#NeverSellAlone
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Jen SpencerDirector of Sales & Marketing |
@jenspencer
Hello, I’m Jen.I’m a revenue-driven inbound marketer who loves animals, hates traffic, and is passionate about empowering businesses to grow through their indirect sales channels.
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Hello, I’m Ryan.I love crafting user experiences and I love design of all kinds. From interior design to digital design. I also love French Bulldogs, outdoor activities like climbing, kayaking and snowboarding and I have an unsettling penchant for watches I can’t afford.
Ryan ShermanDirector of User Experience |
@rshermanaz
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Today’s Agenda• Software for the Channel is Important• Trademarks of Great Software• Configuration vs. Customization• Content Experience• Q&A
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Why aren’t you using my content?
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It’s taboo…The channel is a messy place.
Shhhhhh….it generates a lot of revenue.
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Channel software has two key components:
The Conten
t
The Softwa
re
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What are the trademarks of
today’s most effective software platforms?
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It’s all about the user experience.
Clarity
Flow
Utility
Relevance
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RYAN
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Sometimes poor UX isn’t as obvious.
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Sometimes poor UX is blatantlyobvious.
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Seriously?We need to talk.
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Simply said,“keep it simple.”
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Configuration over customizationConfiguration over customization
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How is what you’d like to do helping you achieve your goals?
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You can’t engage your users if your content isn’t engaging.
Period.
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Make your messaging…1. Clear2. Concise3. Consistent.
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You don’t need to be a designer to initiate good
UX.You just have to listen.
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Audit your content and your information architecture.
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“Good enough” shouldn’t be good enough.
“Good enough” shouldn’t be good enough.
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“Nothing is more expensive than a missed opportunity.”– H. Jackson Brown, Jr.
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Questions?Questions?
#NeverSellAlone
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Jen SpencerDirector of Sales & Marketing |
@jenspencer
Ryan ShermanDirector of User Experience |
@rshermanaz
For information about Allbound, visitwww.allbound.com or call us at 480.685.5474