LANGUAGE IS AN ART FOR GROWTH

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TheFamily

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LANGUAGE IS AN ART FOR GROWTH (HOW TO TAKE ADVANTAGE OF PSYCHOLOGY)

JULIEN LE COUPANECGROWTH HACKER AT THEFAMILY

@LECOUPA

#1 IT’S ABOUT SELLING YOURSELF

First impression matters

Your name is very important

#2 ADAPT THE VOCABULARY

Great copywriting comes

from empathetic people

#3 STORIES People respond far better to

stories than to any other marketing argument

#4 THE LABELS People who are labeled as

“superior” consumers tend to spend more and those in the “regular” class aren’t affected.

#5 ACTION PARALYSIS

When they did not set a minimum price, charities found that the average donation per

user was far higher.

#6 LANGUAGE ISN’T JUST ONLINE

What Travis Kalanick did with the first limo drivers.

#7 SCARCITY Growth Hacker TV intensively

uses that trick to increase conversion.

#8 USE EMOTIONAL HOOKS

Feeling lazy? Sign in with Facebook.

#9 STAND FOR SOMETHING

Be direct, straight to the point.

#10 LEGITIMITY When shopify added the press

logos on his homepage (featured in the press by…), it increases conversion rate by

51%

#11 BE AGGRESSIVE By adding their comparison chart on the site, webinarjam

saw their conversion rate increases by 30%.

#12 FACEBOOK ADS IS YOUR FRIEND

All you need is a little volume that is as much targeted as

possible

#13 BUT HOTJAR IS YOUR BEST

FRIEND Look at your heatmaps

and your screen recordings

#14 BE USER-CENTRIC

Pay attention to mobile use patterns.

LET’S TALK!

SEE YOU SOON! LOVE.

THEFAMILY.CO ___

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