L'art du Retargeting - Julien Le Coupanec, Growth Hacker chez TheFamily
"Why Language is an art for growth?" by Julien Le Coupanec
Transcript of "Why Language is an art for growth?" by Julien Le Coupanec
LANGUAGE IS AN ART FOR GROWTH
#TFWORKSHOP
TheFamily
code: lamifasisi
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DISAGREE ON TWITTER!
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@LECOUPA
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LANGUAGE IS AN ART FOR GROWTH (HOW TO TAKE ADVANTAGE OF PSYCHOLOGY)
JULIEN LE COUPANECGROWTH HACKER AT THEFAMILY
@LECOUPA
#1 IT’S ABOUT SELLING YOURSELF
First impression matters
Your name is very important
#2 ADAPT THE VOCABULARY
Great copywriting comes
from empathetic people
#3 STORIES People respond far better to
stories than to any other marketing argument
#4 THE LABELS People who are labeled as
“superior” consumers tend to spend more and those in the “regular” class aren’t affected.
#5 ACTION PARALYSIS
When they did not set a minimum price, charities found that the average donation per
user was far higher.
#6 LANGUAGE ISN’T JUST ONLINE
What Travis Kalanick did with the first limo drivers.
#7 SCARCITY Growth Hacker TV intensively
uses that trick to increase conversion.
#8 USE EMOTIONAL HOOKS
Feeling lazy? Sign in with Facebook.
#9 STAND FOR SOMETHING
Be direct, straight to the point.
#10 LEGITIMITY When shopify added the press
logos on his homepage (featured in the press by…), it increases conversion rate by
51%
#11 BE AGGRESSIVE By adding their comparison chart on the site, webinarjam
saw their conversion rate increases by 30%.
#12 FACEBOOK ADS IS YOUR FRIEND
All you need is a little volume that is as much targeted as
possible
#13 BUT HOTJAR IS YOUR BEST
FRIEND Look at your heatmaps
and your screen recordings
#14 BE USER-CENTRIC
Pay attention to mobile use patterns.
LET’S TALK!
SEE YOU SOON! LOVE.
THEFAMILY.CO ___
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