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Why Europeana?

JCDL, 23 July 2012, Indianapolis

2008-2012, Value to date:Inspiration

InfrastructuresInteroperability

2013 onwards, Value to come:InteroperabilityInfrastructures

Fuelling economic growth

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Background

Europeana was conceived in 2005 by a letter from 6 heads of State, led by the French President Jaques Chirac, to the President of the European Commission, Mr. Barroso.

Jacques ChiracAleksander KwasniewskiGerhard SchroederSilvio BerlusconiJosé Luis Rodriguez ZapateroFerenc Gyurcsany

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Vision:

Openly accessible digital cultural heritage will foster the exchange of ideas and knowledge, lead

to a better mutual understanding of our cultural diversity and support a thriving

knowledge economy in Europe-Council of Europe 2008-

Strategic Plan 2011-2015

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Phase 1: infrastructures & interoperability

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Libraries

Europeana

Drents archief

Louvr

e

TEL

Muse

um

s

Archives

Bringing our heritage together in a uniform, interoperable way, for citizens across Europe to enjoy through a central point of access.

Aggregated• 2300+ content providers• 73 aggregators• 28 million objects

This required a strong Aggregation infrastructure of digital libraries

Domain Aggregators:• TEL• APEX• EUscreen• EFG• Linked Heritage

Network• 750+ members

Strong network of activists and helpers

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Content growth This in turn has led to a spectacular growth in objects: currently over 28 million objects in 32 languages with all 28 member states represented.

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Usage growth There is a direct link between the amount of objects in the repository and the amount of visits to the site. Large contributors such as France and Germany receive the largest proportion of the visits to the sites (portal, mobile, apps).

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Data interoperability

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The portal www.europeana.eu is the most visible expression of this united Europe.

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Phase 2: 2012 Distribution

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The second phase of our work has focussed on making the material more accessible to individuals, professionals and creative industries across Europe.

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In order to target new and different customer segments we needed to make the material accessible through a wide variety of services and therefore developed a more open licensing structure: the CC0 Public Domain dedication for metadata.

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API growthThe effect of the change in license was felt immediately: currently over 770 organisations (commercial and non-commercial have requested an API key, 66% of them are already implementing them in a variety of services.

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This has enabled us to make our culture available on a wide variety of services, resulting in increased visibility of cultural institutions and their holdings worldwide.

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Why Europeana?Conclusions so far

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Impact 1Europeana supports economic growth: Creative Industries in Europe are growing fast (estimated 7% per annum) and they need fuel. Europeana provides that. To date 770 businesses, entrepreneurs, educational and cultural organisations are re-using our data in websites, apps and games..

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Impact 2Europeana connects Europe (and the wider world): open, democratised access to culture helps all communities across Europe to understand the past and to appreciate cross-cultural differences. To date, 50.000 objects and stories have been collected relating to the First World War, 7,000 on 1989 from just Poland.

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Impact 3Europeana makes Europe’s culture available for everyone: By making all 27 million records available under a Creative Commons Zero public domain dedication (CC0) Europe’s heritage becomes available for re-use for everyone, young and old. Our 13000 facebook followers and 60.000 subscribers to the newsletter testify that there is a big need for a level playing field for culture.

<Add picture public domain charter>

Vision:

Openly accessible digital cultural heritage will foster the exchange of ideas and knowledge, lead

to a better mutual understanding of our cultural diversity and support a thriving

knowledge economy in Europe-Council of Europe 2008-

Why Europeana?

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Cost-Benefit analysis

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*See appendix 2

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*See appendix 2

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*See appendix 2

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Areas of potential revenue

Sponsorship

Joint ventures

IncubatorMinistries

Premium membership

services

Foundations

Advertising

Revenue sharing services

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Europeana Incubator

We conducted an #Allez Culture campaign

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Support #Allezculture!

7.500 + signed petitions4.800 + tweets #allezculture #europeana>9.000.000 + views on twitter358 letters written to European Council & Parliament

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Support

http://blog.europeana.eu/2013/06/linked-across-borders-and-time-travelling-exhibition/ In this blog, Famous Bulgarian writer, Georgi Gospodinov, who was a special guest at the travelling exhibition launch said: ‘With projects like [Europeana], we can enter museums and their collections without effort but we can also grant those collections the opportunity to get right inside us. Europeana allows us to carry them along with us every day. We can have centuries of culture in our pocket – on our phones, on our computers. What we do with it is down to our own curiosity.’

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Support

Speaking at the Europeana Conference as part of the Irish presidency, Jimmy Deenihan, Irish Minister for the Arts, heritage and the Gaeltacht, said ‘Europeana is a powerful tool to increase the capacity to experiment with cultural assets and to promote a powerful creative economy. [..] Europeana is at the forefront proving that by providing data sets for new digital applications cultural bodies can realise additional social and economic benefits, through real innovation and creativity.’

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tourism

63 M

research+

Education+

Creativity+

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cultu

re

22.7 M

Europeana is extremely well positioned as a catalyst of change, a Digital Service Infrastructure that can reduce costs of accessibility, fuel a burgeoning creative economy, and realise spin-off effects in other sectors.

DSI

87.32 M

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In order to realise this potential the Europeana DSI will provide services on 4 different levels: Aggregation, Facilitation, Distribution and Engagement.

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Service

s for

Cultura

l

Institu

tions

1. Europeana will provide value-added services that allow the Cultural sector to do their work faster, cheaper and better, for example with cloud based hosting services and more efficient aggregation tools.

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Impact:22.7 million in cost reductionA unified repository of >100 million objectsFunding required:

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Extending licensing framework

2. Europeana will co-ordinate solutions for pan- European accessibility issues such as cross-border access of content, ISO standards and improved interoperability of data, multilingualism, development of semantic web/LOD, e.g. to work with Google Knowledge Graph. 41

Impact:Shared practices for data modeling and IPRStrong spin-off potential in other industriesMachine readable content for new services

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Incubation

Services

3. Europeana will develop a service centre for the creative industries and cultural entrepreneurs. They will get easy access to free and licensed content, consultancy services, a network of entrepreneurs and venture capital and incubation services.

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Impact:60 million + in benefitsBetween 9 and 20 successful startups20 + Europeana apps in appstores

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4. Europeana will develop community based end user services, that allow users to access validated content through strong community based platforms such as Wikipedia and thematic partner sites such as Europeana Fashion.

Strategic

partnersh

ip

Wikipedia/GCI

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Impact:Dramatically Increased visibility (on wiki 10 WW1 images = 9 million impressions)Increased participation

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Spin- off effects

Data Model

Access

rights

Networking

model

DSI DSI DSI

Europeana has proven to be a strong contributor to the Digital Agenda for Europe. It provides European added value and supports economic growth, connects Europe and makes Europe’s culture available for everyone. It has strong spin-off potential for other sectors who will not have to invent the wheel again.4

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We are gaining ground. We need 3 skittles lined up:1. European Parliament voted for us, 2. European Council is supporting us

3. the Commissioner likes our direction of travel.

#AllezCulture!

We hope to be able to prove the latest ‘Why Europeana’ so that by 2020 we have a solid infrastructure supporting others, with new

enterprises doing amazing things that ploughs money back into digital libraries.

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Jill Cousins

jill.cousins@kb.nl

@JilCos

Thank you

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