Post on 08-May-2015
description
WHY BUSINESSES USE
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Can your business afford to NOT be on Facebook?
Source: http://www.grosocial.com/graphics/facebook-numbers-help/
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Probably not
Source: http://www.grosocial.com/graphics/facebook-numbers-help/
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Unique monthly visitors (not counting mobile) in Cleveland
Source: ComScore
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Unique monthly visitors (not counting mobile) in Cleveland
Source: ComScore
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Unique monthly visitors (not counting mobile) in Cleveland
Source: ComScore
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Trivia Time!
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Wal-Mart34 MILLION fans, more than 32 MILLION in the U.S.!
Top Brands on Facebook in the U.S.
10Source: socialbakers.com
Top Brands on Facebook in the World
11Source: socialbakers.com
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Trivia Time!
TostitosMore than 65,000 new fans every day!
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Why Businesses Use Facebook
• Interact with customers and get a pulse on the customer base
• Brand awareness• Humanize the brand• Drive Traffic• Sell products/services• Generate Leads• Thought Leadership
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Interact With Customers
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Brand Awareness
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Humanize the Brand
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Drive Traffic
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Generate Leads
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Thought Leadership
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Why People “Like” Businesses on Facebook
• Customer service
• Exclusive content and information
• Deals
• Brand loyalty/Fandom
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Customer Service
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Exclusive Content and Deals
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Brand Loyalty
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How Does Facebook Affect Shopping Behavior?
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How Does Facebook Affect Shopping Behavior?
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What Works for Businesses on Facebook?
• Exclusive content
• Interactive content
• Humor, colloquial verbiage
• Not too much self-serving content
• Expert info, helpful tips
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Exclusive Content
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Interactive Content
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Humor
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The 80/20 RuleOnly 20% of your content should be promotional!
Don’t do too much of this…
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The 80/20 Rule
…or you’ll get a reaction like this
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Expert Info
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Resources• NEOhioMediaGroup.com/blog• AllFacebook.com• SocialMediaExaminer.com• SocialBakers.com• SocialMediaToday.com• HubSpot.com• Facebook.com• Mashable.com• Slideshare.net/NEOhioMediaGroup
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