Facebook for businesses

Facebook for BusinessChris Snider | ChrisSniderDesign.com

Why Facebook?

• People like and comment an average of 3.2 billion times every day.

• More than a billion monthly active users.*

• 618 million daily active users.*

• 680 million monthly active users on Facebook mobile products.*

• 1 in 5 U.S. website pageviews goes to Facebook.

*As of Dec. 2012

Why Facebook Pages?

• Facebook Insights (data, data, data)

• Timeline options

• Apps/custom tabs

• Advertising

• High rank in Google search

• Mobile friendly

• Targeted posts / post options

Facebook Insights

Timeline

Apps/Custom tabs

Contests

Apps are the only wayto run contests

Bonus entries for sharing

Bonus entries for Liking another page

Advertising

• Allows you to get into the FB news feed

• Promoted posts allow your posts to reach a wider audience

• Sponsored stories show your ad to relevant people

Google Search• 8.5% of

search clicks go to Facebook

Mobile

Mobile (check-ins)

Mobile (check-ins)

Your friends see where you’re at.

Post options

How to set up page• facebook.com/pages/create

This oneallows peopleto check in at your business

Tell your whole story

Cover photo

Cover photo just got more important


Milestones


Pin to top (will remain for 7 days)


Highlight posts

What to share

What to share

• Things that make you unique

• Things that show you’re human

• Info from other local businesses (community)

• Things that encourage interaction

• Tips in your area of expertise

• Responses back to customers

To get more interaction

• Be relevant (know your audience)

• Keep it short (100-150 characters)

• Ask questions

• Use eye-catching images

• Use fill in the blanks_________

• Ask for interaction

To get more interaction

• Offer value

• Be entertaining

• Be educational

• Understand Edgerank

Edgerank

• Edgerank is how Facebook decides which updates you want to see and which ones you do not want to see

• Affinity score + Edge Weight + Time Decay

edgerank.net

• Affinity score

• Affinity Score means how "connected" a particular user is to the Edge. For example, I'm friends with my brother on Facebook. In addition, I write frequently on his wall, and we have fifty mutual friends. I have a very high affinity score with my brother, so Facebook knows I'll probably want to see his status updates.

• Edge Weight

• Each category of edges has a different default weight. In plain English, this means that comments are worth more than likes.

• Time Decay

• As a story gets older, it loses points because it's "old news."

How to get followers

• Organically - through interaction

• Buy Facebook ads and sponsored stories

• Run contests (and team up with others)

• Deals and offers

• Post to your own Facebook profile

QuestionsChris Snider

@chrissniderfacebook.com/chrissniderdesign

chrissniderdesign.com

Facebook for businesses

Education

Transcript of Facebook for businesses