WHY BUSINESSES USE

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Can your business afford to NOT be on Facebook?

Source: http://www.grosocial.com/graphics/facebook-numbers-help/

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Probably not

Source: http://www.grosocial.com/graphics/facebook-numbers-help/

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Your customers(and everyone else)

are on Facebook

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Unique monthly visitors (not counting mobile) in Cleveland

Source: ComScore

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Unique monthly visitors (not counting mobile) in Cleveland

Source: ComScore

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Unique monthly visitors (not counting mobile) in Cleveland

Source: ComScore

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Trivia Time!

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Wal-Mart34 MILLION fans, more than 32 MILLION in the U.S.!

Top Brands on Facebook in the U.S.

10Source: socialbakers.com

Top Brands on Facebook in the World

11Source: socialbakers.com

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Trivia Time!

TostitosMore than 65,000 new fans every day!

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Why Businesses Use Facebook

• Interact with customers and get a pulse on the customer base

• Brand awareness• Humanize the brand• Drive Traffic• Sell products/services• Generate Leads• Thought Leadership

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Interact With Customers

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Brand Awareness

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Humanize the Brand

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Drive Traffic

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Sell Products and Services

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Generate Leads

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Thought Leadership

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Why People “Like” Businesses on Facebook

• Customer service

• Exclusive content and information

• Deals

• Brand loyalty/Fandom

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Customer Service

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Exclusive Content and Deals

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Brand Loyalty

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How Does Facebook Affect Shopping Behavior?

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How Does Facebook Affect Shopping Behavior?

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What Works for Businesses on Facebook?

• Exclusive content

• Interactive content

• Humor, colloquial verbiage

• Not too much self-serving content

• Expert info, helpful tips

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Exclusive Content

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Interactive Content

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Humor

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The 80/20 RuleOnly 20% of your content should be promotional!

Don’t do too much of this…

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The 80/20 Rule

…or you’ll get a reaction like this

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Expert Info

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Resources• NEOhioMediaGroup.com/blog• AllFacebook.com• SocialMediaExaminer.com• SocialBakers.com• SocialMediaToday.com• HubSpot.com• Facebook.com• Mashable.com• Slideshare.net/NEOhioMediaGroup

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