Why (B2B) brands (should) love LinkedIn

Post on 18-Oct-2014

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More than 200 Million professionals love LinkedIn. But how many (B2B) brands? This is my #LinkedInlove message to all (B2B) Marketers, especially those in Belgium. Discover top 10 reasons why your (B2B) brand should be (inter)active on LinkedIn.

Transcript of Why (B2B) brands (should) love LinkedIn

Sources: Belgian Social Media Monitor, 04/01/2013 (bvlg.blogspot.be) – LinkedIn, 30/09/2012 (press.linkedin.com/About)

Source: Belgian Social Media Monitor, 04/01/2013 (bvlg.blogspot.be)

Source: LinkedIn, 30/09/2012 (press.linkedin.com/About)

Source: LinkedIn, Survey of 1,900 LinkedIn members, 5/2012

Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011

Source: LinkedIn, 30/09/2012 (press.linkedin.com/About)

Source: LinkedIn, Survey of 1,900 LinkedIn members, 5/2012

Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011

Source: LinkedIn, Survey of 1,900 LinkedIn members, 5/2012

Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011

Sources: The 2012 State of the Inbound Marketing, Hubspot

Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011

Source: video, LinkedIn for Salesforce, “Close deals faster with insights for your pipeline” (2011)

Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011

www.belgonline.com, stefaan@belgonline.com, @svuylsteke

www.belgonline.com, stefaan@belgonline.com, @svuylsteke

www.belgonline.com, stefaan@belgonline.com, @svuylsteke

www.belgonline.com, stefaan@belgonline.com, @svuylsteke

TOP 10 REASONS1. BEYOND CRITICAL MASS2. HIGH VALUE AUDIENCE3. CONNECTED AUDIENCE 4. LINKEDIN IS TRUSTED5. PEOPLE LIKE LINKEDIN6. LINKEDIN OFFERS QUALITY DATA7. TARGETED MEDIA8. BRANDS CAN (EVEN) INTERACT9. STRONG B RAND REFERENCES10. SUPPORT FROM LINKEDIN EXPERTS

www.belgonline.com, stefaan@belgonline.com, @svuylsteke