Post on 23-Aug-2014
description
@malinstroman, malin.stroman@svt.se
Why agile?
Malin Ströman, SVT Children Online
It’s not fair! It’s not worth it!
@malinstroman, malin.stroman@svt.se
Why on earth are we doing this?
@malinstroman, malin.stroman@svt.se
How to guarantee a quality product in the end?
Crunch time…
@malinstroman, malin.stroman@svt.se
How to profit by the skills from each team member?
We should be included earlier in the processes
@malinstroman, malin.stroman@svt.se
How to make everyone focus on the right target and goals?
@malinstroman, malin.stroman@svt.se
Olympics in no sense of direction
How to know we are doing the right thing?
@malinstroman, malin.stroman@svt.se
@malinstroman, malin.stroman@svt.se
Best possible video player for kids
@malinstroman, malin.stroman@svt.se
@malinstroman, malin.stroman@svt.se
User surveys
Demographic stats
Metrics
User Feedback
User surveys
Innovators and Early Adopters
News before Quality
Followers requirestop product
Late Majority and Laggards
Geoffrey A.Moore: Crossing the Chasm
New innovations
disruptive
disruptive
Crossing the Chasm
How do we know we are doing the right thing?
• Listen to and engage the users (will avoid riots)• Set clear goals (will let the team focus on the right
things)• Present good quality in the end
@malinstroman, malin.stroman@svt.se
Listen to and engage the users• Research the target groups and set some insights• User tests• Metrics
@malinstroman, malin.stroman@svt.se
@malinstroman, malin.stroman@svt.se
• Don’t give them all at once, but bit by bit
Set clear goals• The sponsor sets the goal – What to do. The team solves the problem –
How to do it.• Don’t guess, modify according to the users’ real behaviours!
@malinstroman, malin.stroman@svt.se
Modify
Build
Measure
Test
Data
Learn
A quality product in the end• The right thing• Well working
– Not releasing all code at the same time, but in as small bits as possible– By profiting by the skills of every team member– Ensure code all the time
@malinstroman, malin.stroman@svt.se
@malinstroman, malin.stroman@svt.se
Head of table of programs
Sponsor
Channel manager
Barnplay TeamConcept developer/Project Leader
Interaction DesignerDesigner
Scrum MasterDevelopers
Q&A
Bolibompa TeamConcept developer/Project Leader
Interaction DesignerDesigner
Scrum MasterDevelopers
Q&A
Barnkanalen.se
Barnkanalen
”I hope we don’t imagine the same version of the end product as there is
none”
”I don’t think anything, you have to test it or
take the best possible decision”
@malinstroman, malin.stroman@svt.se
Goal
Increase timespent and returning visits per unique user at 4-9pm every day, and in general on holidays and week ends.
@malinstroman, malin.stroman@svt.se
Brief• Children 3-11 should be able to find
and navigate on their own
• There should be direct links/bookmarks on the devices that the children handle on their own and have access to
• Parents must be able to leave their children on their own without any risks
• Children 3-11 should be presented to the most relevant content
@malinstroman, malin.stroman@svt.se
Find programs that are interesting to me
Wrapper for easy access
Find specific program
See/Play all programs
@malinstroman, malin.stroman@svt.se
Features
@malinstroman, malin.stroman@svt.se
@malinstroman, malin.stroman@svt.se
@malinstroman, malin.stroman@svt.se
June Aug Sept Oct Nov Dec Jan Feb March April May
@malinstroman, malin.stroman@svt.se
Research and concept
Team start up Official release
Hidden release
Search released Wrapper released
Optimizing play video Optimizing respons time
Brief• Children 3-11 should be able to find and navigate on their own
• There should be direct links/bookmarks on the devices that the children handle on their own and have access to
• Parents must be able to leave their children on their own without any risks
• Children 3-11 should be presented to the most relevant content
@malinstroman, malin.stroman@svt.se