Who to Engage With?Social Business Strategy

P6 Framework

P6 Framework

P6 Framework

BabyCenter® is world’s the #1

pregnancy and parenting web and

mobile destination. It reaches 14

million moms in the United

States; and over 32 million moms

in 22 markets from Australia to

India to China every month. In the

United States, seven in ten babies

born last year (2012) were

BabyCenter babies.

P6 Framework

What’s the logic?

P6 Framework

The business connection

P6 Framework

P&G wants to engage with

P6 Framework

What does “performance” in social mean?

P6 Framework

“Pro

fitin

g”“N

etworking”

P6 Framework

Social Business is Born

P6 Framework

Find who you want toengage with

P6 Framework

Who does

want to engage with?

P6 Framework

…small business owners

P6 Framework

The N

ew

Op

en F

oru

m

P6 Framework

YoutubeP6 Framework

P6 Framework

Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by

Sankar, Managing Partner, Younomy

Reach: sankar@younomy.com Mobile: +919790276206www.younomy.com

Like: www.facebook.com/younomyFollow: @younomyNewsletter: www.tinyletter.com/younomy