What’s the Point with Tech Anyway?APPLYING STORY TO INNOVATION

Turn Awareness into Behavioral Change (& Consumer Loyalty)

COPYRIGHT TUNISHA J. SINGLETON | @TSINGLETONSAYS | JABCROSS MEDIA

Immersive Media is contagious, spreading across multiple industries

Live sports

Social advocacy

Video games

Medical, Psychotherapy

Military training

Movies, entertainment

Tourism

COPYRIGHT TUNISHA J. SINGLETON | @TSINGLETONSAYS | JABCROSS MEDIA

The Point of Immersive

VR and 360 video aims to put people in places they’ve never been

before

COPYRIGHT TUNISHA J. SINGLETON | @TSINGLETONSAYS | JABCROSS MEDIA

Cause Marketing & 360 Experiences TURN A USER INTO A DONOR

Charity: Water gave donors a VR experience at this black-tie gala in New York. 

Photo: Adam Mason

COPYRIGHT TUNISHA J. SINGLETON | @TSINGLETONSAYS | JABCROSS MEDIA

What’s the point? The push to integrate the newest technologies is all well and

good...

But are bells and whistles enough? Am I doing it out of industrial force and pressure to keep up?

COPYRIGHT TUNISHA J. SINGLETON | @TSINGLETONSAYS | JABCROSS MEDIA

Need for Applied-Research

Dive into the relationship between human culture and

technology with media psychology

COPYRIGHT TUNISHA J. SINGLETON | @TSINGLETONSAYS | JABCROSS MEDIA

The Need for Story Let technology be the car and story be the

driver. The car can’t go anywhere w/o someone

behind the wheel driving it. That’s the storytelling...the driver, making the tech useful, relevant, and participatory

by getting interactive.

COPYRIGHT TUNISHA J. SINGLETON | @TSINGLETONSAYS | JABCROSS MEDIA

Marketing the acceleration of content is not enough. 3 Es:

Emotion Engagement Experience

Use the tools of experiential marketing and storytelling

COPYRIGHT TUNISHA J. SINGLETON | @TSINGLETONSAYS | JABCROSS MEDIA