What's the Point with Tech Anyway?

What’s the Point with Tech Anyway?APPLYING STORY TO INNOVATION

Turn Awareness into Behavioral Change (& Consumer Loyalty)

COPYRIGHT TUNISHA J. SINGLETON | @TSINGLETONSAYS | JABCROSS MEDIA

Immersive Media is contagious, spreading across multiple industries

Live sports

Social advocacy

Video games

Medical, Psychotherapy

Military training

Movies, entertainment

Tourism


The Point of Immersive

VR and 360 video aims to put people in places they’ve never been

before


Cause Marketing & 360 Experiences TURN A USER INTO A DONOR

Charity: Water gave donors a VR experience at this black-tie gala in New York.

Photo: Adam Mason


What’s the point? The push to integrate the newest technologies is all well and

good...

But are bells and whistles enough? Am I doing it out of industrial force and pressure to keep up?


Need for Applied-Research

Dive into the relationship between human culture and

technology with media psychology


The Need for Story Let technology be the car and story be the

driver. The car can’t go anywhere w/o someone

behind the wheel driving it. That’s the storytelling...the driver, making the tech useful, relevant, and participatory

by getting interactive.


Marketing the acceleration of content is not enough. 3 Es:

Emotion Engagement Experience

Use the tools of experiential marketing and storytelling


What's the Point with Tech Anyway?

Marketing

Transcript of What's the Point with Tech Anyway?