What’s

UXanyway?

VALERIA GASIK 2017 / MARIA 0-1 / UX MEETUP

I design wonderful things with other people.

Co-founder with background in IxD, design and business. Into wearing name tags, apparently.

Let’s start with a story

Your worse/best experience with a

digital thing?

YOUR TURN

2-3 min

What’s UX?

User experience (UX) refers to a person’s emotions and attitudes about interacting with a (digital) product.

User experience (UX) refers to a person’s emotions and attitudes about interacting with a (digital) product.

related services (CX)

brand as a whole (BX) +

+

User experience (UX) refers to person’s emotions and attitudes about interacting with a (digital) product.

related services (CX)

brand as a whole (BX)

sociocultural

+

+

+

http://bit.ly/2k5dV7b

What is UX “made of”?

depends on perspective, such as…

Time span

“anticipation”

UX via

🤔🙂

Anticipated

Momentary Episodic

Cumulative

other factors

👍 good / bad done!

GoalsUX via

M. Hassenzahl

“Good UX is the consequence of fulfilling the human needs for autonomy, competency, stimulation (selforiented), relatedness, and popularity (others-oriented), through interacting with the product or service (i.e., hedonic quality). Pragmatic quality facilitates the potential

fulfilment of be-goals.”

DO BEPRAGMATIC GOALS HEDONIC GOALS

Chatting

Buying a plane ticket

Taking an online course

Being part of a tribe

Being cool

Becoming professional

DO BEPRAGMATIC GOALS HEDONIC GOALS

Useful, usable Delightful Entertaining

Fast

Delicate

Will this product accomplish

what I want to do?

Why am I using it?

DO “Want to find a cool place to visit”

BE “Want to be adventurous”

ACTION Looking for means and places that are more or less related

Outcome scenario User searches inspiring destinations based on her location (budget, etc…), so that she can check travel details and book a trip.

ACTION Looking for means and places that are more or less related

better “browses”

better + “explores”

What UX designers do?

no such thing as UX design(er)

TECHNICALLY…

we design for certain experiences

Really tho …what does UX designers do?

Research Synthesis Design Testing

Research

Interviews

Surveys

Second hand data, e.g.

Some

Competitor research

Publications

Passive observation

Active participation

What’s out there?

SynthesisWhat did we learn?

“completing”, “creating a habit”, “learning”, “do-and-leave”…

Personas

Scenarios

User (customer) journey

Use cases

User stories

Empathy maps

Roleplay

Goals

Artefacts

Design

Scope, e.g.

Must-could-should-would to-does

Priorities

Blueprints

Card sorting

Paper prototypes

Wireframes (various fidelity)

Diagrams, flowcharts

Styleguides

Look, feel, behaviour

Product

How do we make it work?

Testing

Usability testing, e.g.

Interviews

Walkthrough

Wizard of Oz

Analytics

Heuristic evaluation

Learnings

Improvement priorities

How should we improve it?

Being users’ spokesperson

Facilitating design

Encouraging & supporting

+

+

+

Also…

Working with others+

3 + 1 things to take away

1.

The way we study user’s experience and interaction with the (digital) products depends on many things, such as fidelity, time scope, audience and purpose of the research.

2.UX design is about making intelligent guesses of how people would interact with your product and what would make the experience great.

The design can be supported with all sort of creative approaches and tools.

3.

Don’t do UX design in a silo.

Just have it as main part of your business. It’s faster, cheaper and easier that way.

+Chill.

Be a human. Have 😊

Thank you!

To read & follow

Alan Cooper Don Norman Stephen Anderson Janne Jul Jensen Marc Hessenwahl Virpi Roto Effie Law Jesse James Garrett

A list apart All about ux .org Smashing mag

IXDA UXify Helsinki

References

J. Forlizzi & K. Batterbee, “Understanding experience in interactive systems”http://repository.cmu.edu/cgi/viewcontent.cgi?article=1045&context=hcii

M. Hassenzahl, “User Experience (UX): Towards an experiential perspective on product quality”https://pdfs.semanticscholar.org/0cb1/fa252c510e2376b257c6a77e32a890792f81.pdf

Roto et al. “User Experience White Paper”http://www.allaboutux.org/files/UX-WhitePaper.pdf