Greg Robinson – Informz

Deliverability Manager

Dan Reade – InformzSupport Analyst

What's in your Deliverability Toolbox?

Can You Hear Me Now?

If you can hear and see my slide, please note this in the question box to your right.

If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.

Greg Robinson – Informz

Deliverability Manager

Dan Reade – InformzSupport Analyst

What's in your Deliverability Toolbox?

Deliverability Toolbox

How can you improve deliverability?

Where do you start?

Deliverability Toolbox

Content Awareness Reports Sender Reputation Sender Authentication Create a Plan of Attack

Content Awareness - Testing

Content Awareness – Virtual Inbox

Content Awareness – Junk Folder

Check the junk folder!

Content Awareness - Links

Informz

Not

http://www.informz.com

Reports – The Activity Report

Reports - Bounces

Are you seeing increased Hard Bounces?

Examine the LIST SOURCE!

Reports - Blocking

Check the bounce message for explanation

“Diagnostic-Code: smtp; 554 5.7.1 [MW01] Message content not accepted for policy reasons”

Reports - Unsubscribers

Unsubscribers = Great Feedback!

Reports - Complaints

Unsubscribers ~ Complaints

Sender Reputation – Return Path

via Senderscore.org

Sender Reputation - Complaints

Complaints – the #1 cause of blocked email

Sender Reputation - Complaints

Reduce future complaints:

- Make unsubscribing easy

- Make sure you have permission

- Consider relevance

- Examine frequency

Sender Reputation – Spam Traps

Sender Reputation – Spam Traps

Remove inactive subscribers

Use the double opt-in subscription process

Don’t buy/rent/borrow/share lists!

Sender Reputation - Volume

Sender Reputation - Blacklists

Sender Authentication

Sender Authentication helps verify who an email is actually coming from

All sender should configure Sender Authentication

Use SPF, Sender-ID and DKIM

Create a plan of Attack

Sender Authentication setup Monitor Activity Reports Monitor Reputation Contact blocking domains

Plan – Sender Authentication

Send a mailing to test using the tool at:

Brandonchecketts.com/emailtest.php

Plan – Activity Reports

ALWAYS analyze your reports!

Plan – Sender Reputation

Check your reputation on a regular basis;

Senderscore.org

Reputationauthority.org

Ignorance does not make for good deliverability!

Plan – Reach Out

If a domain is blocking you – contact them!

Questions?

Let us know!!