What's in your Deliverability Toolbox?
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Greg Robinson – Informz Deliverability Manager Dan Reade – Informz Support Analyst What's in your Deliverability Toolbox?
Transcript of What's in your Deliverability Toolbox?
Greg Robinson – Informz
Deliverability Manager
Dan Reade – InformzSupport Analyst
What's in your Deliverability Toolbox?
Can You Hear Me Now?
If you can hear and see my slide, please note this in the question box to your right.
If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.
Greg Robinson – Informz
Deliverability Manager
Dan Reade – InformzSupport Analyst
What's in your Deliverability Toolbox?
Deliverability Toolbox
How can you improve deliverability?
Where do you start?
Deliverability Toolbox
Content Awareness Reports Sender Reputation Sender Authentication Create a Plan of Attack
Content Awareness - Testing
Content Awareness – Virtual Inbox
Content Awareness – Junk Folder
Check the junk folder!
Content Awareness - Links
Informz
Not
http://www.informz.com
Reports – The Activity Report
Reports - Bounces
Are you seeing increased Hard Bounces?
Examine the LIST SOURCE!
Reports - Blocking
Check the bounce message for explanation
“Diagnostic-Code: smtp; 554 5.7.1 [MW01] Message content not accepted for policy reasons”
Reports - Unsubscribers
Unsubscribers = Great Feedback!
Reports - Complaints
Unsubscribers ~ Complaints
Sender Reputation – Return Path
via Senderscore.org
Sender Reputation - Complaints
Complaints – the #1 cause of blocked email
Sender Reputation - Complaints
Reduce future complaints:
- Make unsubscribing easy
- Make sure you have permission
- Consider relevance
- Examine frequency
Sender Reputation – Spam Traps
Sender Reputation – Spam Traps
Remove inactive subscribers
Use the double opt-in subscription process
Don’t buy/rent/borrow/share lists!
Sender Reputation - Volume
Sender Reputation - Blacklists
Sender Authentication
Sender Authentication helps verify who an email is actually coming from
All sender should configure Sender Authentication
Use SPF, Sender-ID and DKIM
Create a plan of Attack
Sender Authentication setup Monitor Activity Reports Monitor Reputation Contact blocking domains
Plan – Sender Authentication
Send a mailing to test using the tool at:
Brandonchecketts.com/emailtest.php
Plan – Activity Reports
ALWAYS analyze your reports!
Plan – Sender Reputation
Check your reputation on a regular basis;
Senderscore.org
Reputationauthority.org
Ignorance does not make for good deliverability!
Plan – Reach Out
If a domain is blocking you – contact them!
Questions?
Let us know!!
