Post on 21-Jun-2020
UX CAPSTONE
What is User Experience?
DESIGN THINKING
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
— Tim Brown, CEO of IDEO
Gather Inspiration
Inspire new thinking by discovering what people really need
Generate Ideas
Push past obvious solutions to get to
breakthrough ideas
Make Ideas Tangible
Build rough prototypes to learn how to make ideas
better
Tell the Story
Craft a human story to inspire others toward
action
Design Thinking History (link)
USER EXPERIENCE (UX)
The process of creating products that provide meaningful and personally relevant experiences. This involves the careful design of both a product’s usability and the pleasure consumers will derive from using it. It is also concerned with the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.
UX TEAM ROLES
User researcher Content strategist UX strategist
Interaction designer Visual designer Front-end developer
SELLING UX TO CLIENTS
Better products Cheaper to fix problems earlier Less risk Research brings insights Products that are easy make more $$ User-led products get to market quicker Ease of use is common—user looking for it
WATERFALL MODEL
REQUIREMENTS
DESIGN
BUILD
TESTING
MAINTENANCE
AGILE
An alternative to waterfall, or traditional sequential development, helping teams respond to unpredictability through incremental, iterative work cadences, known as sprints.
Cross-functional teams working together Removal of documentation Iterative cycles to reduce time
AGILE (ITERATIVE) MODEL
IDEAS CODE
DATA
BUILD FASTER
LEARN FASTER MEASURE FASTER
LEAN UX
A faster development model with less emphasis on deliverables, and instead encouraging designers to show their work early and often.
Typically a 9-12 week process
WHY USE LEAN?
_Determine whether people will buy your product before you build it _Listen to your customers throughout the product’s lifestyle _You should design a test before you design a product _See differences between necessary features and nice-to-haves _Learn how minimum viable product affects your UX decisions _Use A/B testing in conjunction with good UX practices _Speeds up product development process without sacrificing quality
ITERATIVE MVP
Building the smallest possible thing needed to validate a hypothesis. This is called a MVP—minimum viable product. This creates an iterative process where you are constantly building, learning, and then continuing to build based on what you learned.
DATA DRIVEN
Lean UX doesn’t assume a new design or feature is better than what came before it, it uses a deploy-and-test process as a feedback loop for designers. Designers then learn more about real user behavior.
FAST AND CHEAP
Lean UX strives to eliminate waste by testing hypotheses at all stages thus removing the suprise of a failed product at launch.
USER CENTERED DESIGN
Considers the user during all phases by gathering product feedback.
ONE
The design is based upon an explicit understanding of users, tasks and environments.
TWO
Users are involved throughout design and development.
THREE
The design is driven and refined by user-centered evaluation.
FOUR
The process is iterative.
FIVE
The design addresses the whole user experience.
SIX
The design team includes multidisciplinary skills and perspectives.