SOCIAL MEDIA

About me Digital strategist, growing businesses through strategic planning and marketing Digital content producer, online marketer & website manager since 2000

Founded CreativeNottingham.com, new blog for creatives in Nottingham

Trained as a musician, toured Europe with many alternative bands A leading theremin player

Yesterday’s social media technologies

Today’s social media technologies

Today’s social media applications

Social media content

Your social graph

Game-changer“When we change how we communicate, we

change society.”

Clay Shirky, Here Comes Everybody

“Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy

instead of money” (gmarketing.com)

Social media is a new name for an old thing

Isn’t the web inherently social?

Usenet Newsgroup, established 1981 (now

Google Groups)

Isn’t the web inherently social?

Google Wave, collaborative

communication tool, launched

Sept 2009

Old media: lean back

New media – lean forward

Old media: New media

“Markets are conversations. When you think of the internet, think of a table for two.”

The Cluetrain Manifesto

Social media is conversational

The social media shamrock

Marketing Engagement

Research

How does social media marketing work?

Savants

Enthusiasts

Casuals

Lurkers

100 passionate users

1000 true fans

The seven roads of social media1. Generate new work2. Customer service3. Improve customer retention4. Increase your knowledge5. Align with your competitors6. Establish authority as an expert7. Do business more productively

PCM Creative www.pcmcreative.co.uk

The 5 C’s of online marketing

Content

Community

ConversationConsistency

Keywords

Strategies: POST

P

•Passions

O

•Outcomes

S

•Skills

T

•Tactics

Strategies: SEAT

S

• Seed & Share

E

• Engagement

A

• Additionality

T

• Time

Case study: Building a community

Case study: Getting noticed

Case study: Building a brand

Case study: Building an audience

Intertextual work: Mess is Lore

Social media tools for writers

RSS

Social media tools for writers

RSSBookmarking

(Digg, Delicious)

Social media tools for writers

RSSBookmarking

(Digg, Delicious)

Google alerts

Social media tools for writers

RSSBookmarking

(Digg, Delicious)

Google alerts

Thank you. Over to you.

Contact Me:

susi@digitalconsultant.co.uk

Tel: 07981 222799

Twitter: @susioneillSkype: susi.oneill

web: www.digitalconsultant.co.uk