WEBTRENDS UPGRADE OPTIONSJanuary 25, 2012

Peder Enhorning President & CEO

John Strykowski Sr. Web Analytics Consultant

Karen Ragotte Marketing Manager

Web Analytics service provider since 2001

800+ customers across North America

450+ consulting engagements

Technology to automate and improve reporting and analytics

Overview

July 31, 2012Webtrends versions 8.0, 8.1, 8.5

Audience

Webtrends 7 Webtrends 8.0Webtrends 8.1 Webtrends 8.5 Webtrends 8.7

IIS and Apache logsSmartSource Data Collector (SDC)

Web Server Logs

Web VisitorWeb ServerIIS/Apache

Hosted Java ScriptingWebtrends SmartSource Data Collector

(SDC)

Remote Collection Server

(Cookie)

Local Collection Server(Cookie)

(No Cookie)

Java Script (SDC) Advantages

Accuracy• New vs returning visitors, path analysis,

funnel analysis• No Robot & spider traffic

Log Management• 90% smaller • One location

Granularity• Any user event tracked; video progression,

form fill-out processCache and Proxy servers have no affect

Java Script (SDC) Advantages (con’t)

META-tagging• Track revenue• Correlate to campaigns• Improved tracking across sites/domains

Multivariate and A/B testingWebtrends 9.2 Insight Optimized

1. Multiple level migration from 8.0d to 9.2

2. New install of 9.2

3. Move from on premise software to On Demand version 10

4. Move software installation to Unilytics Managed Service (UMS) for Webtrends version 9.2

Upgrade Options

Analysis Server

Hardware configuration

Remote Collection ServerInsight Server

64 bitHardware requirement

1. Analysis Server; 6 GB RAM (VM supported)

2. Insight Server; 8 GB RAM (VM supported)

3. SmartSource Data Collector (x2) ; 1 GB RAM

1. Software upgrade

Review of pre-requisites

Webtrends 8.0d

Upgrade toWebtrends 8.5a

Installation of Insight

Upgrade to 9.2

Integration of Storage and DB on new 8.7d

implementation

Installation of Webtrends 8.7d 64bit

Full Backup

Upgrade toWebtrends 8.7d 32bit

Migration of Storage and Database

2. New 9.2 software installation

Review of pre-requisites

Evaluation of Business Goals and Objectives

Installation of Webtrends 9.2

Installation of Insight, Alerts, Real-Time and Data Extraction API

Configuration and deployment of Webtrends 9.2

3. Move to On Demand version 10

Evaluation of Business Goals and Objectives

Account set-up for Webtrends 10

SDC JavaScript deployment on web properties

Creation and configuration of profiles and spaces

4. Unilytics Managed Services (UMS)

Backup current Webtrends implementation

Migration of Storage, Database and Logs to UMS

Integration of Webtrends on UMS dedicated servers

If necessary, upgrade of Webtrends to latest on premise version

Transition of data-collection to UMS

Network Topology

Upgrade Options

Upgrade New Install

On Demand UMS

Upgrade Options

Upgrade New Install

On Demand UMS

Reports & Profiles Migrated Build new Build new Migrated

Upgrade Options

Upgrade New Install

On Demand UMS

Reports & Profiles Migrated Build new Build new Migrated

Software Yes Yes No Yes

Upgrade Options

Upgrade New Install

On Demand UMS

Reports & Profiles Migrated Build new Build new Migrated

Software Yes Yes No Yes

Version 9.2 9.2 10 9.2

Upgrade Options

Upgrade New Install

On Demand UMS

Reports & Profiles Migrated Build new Build new Migrated

Software Yes Yes No Yes

Version 9.2 9.2 10 9.2Hardware Responsibility Client Client Webtrends Unilytics

Upgrade Options

Upgrade New Install

On Demand UMS

Reports & Profiles Migrated Build new Build new Migrated

Software Yes Yes No Yes

Version 9.2 9.2 10 9.2Hardware Responsibility Client Client Webtrends Unilytics

Data Location Canada/US Canada/US US Canada/US

Upgrade Options

Upgrade New Install

On Demand UMS

Reports & Profiles Migrated Build new Build new Migrated

Software Yes Yes No Yes

Version 9.2 9.2 10 9.2Hardware Responsibility Client Client Webtrends Unilytics

Data Location Canada/US Canada/US US Canada/US

Full Data Control Yes Yes No Yes

Upgrade Options

Upgrade New Install

On Demand UMS

Reports & Profiles Migrated Build new Build new Migrated

Software Yes Yes No Yes

Version 9.2 9.2 10 9.2Hardware Responsibility Client Client Webtrends Unilytics

Data Location Canada/US Canada/US US Canada/US

Full Data Control Yes Yes No Yes

Webtrends Experts No No No Yes

Q&A

Products1. Montage – Automated dashboards2. Mergence® – SharePoint reporting3. VHE Distiller – 1:1 Marketing

Services4. Webtrends training and configuration using

RETAIN®5. KPI evaluation using KPI Karta®6. Web analytics governance

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