Post on 18-Jun-2015
description
this is how you can get really personal in digital marketing communication
this is the real story
4. leverage
3. activate
2. engage 1. reach
reachreach
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how to reach through a maze of channels
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all channels are linked to user by...
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their email address!
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we like it to call it: digital profile
the email address becomes the core of each digital customer
identity
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engage
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engage
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enrich digital profiles and identify the value of each customer
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now you have gained more digital customer insight
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and your digital communicationcan get more relevant and personal
activatereach
engage activate leverage
activatereach
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and use marketing automation to send targeted content
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A/B test your message to increase online impact
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leverage
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leverage
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create better digital customer experiences
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nurture customers over time based on their online behaviour
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automate your follow-up based on triggers and leverage your brand
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happy customers will become your brand ambassadors
leverage technology to keep improving customer relationships
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digital behaviour
update profile
relevant email
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manage your funnel and increase return on investment
4. leverage
3. activate
2. engage 1. reach
and that’s how the realstory goes
are you readyto get real?
let us tell you more about marketing automation
contact@webpower.nl