Webpower
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Transcript of Webpower
![Page 1: Webpower](https://reader033.fdocuments.in/reader033/viewer/2022051515/5581aa70d8b42afd4c8b4ffc/html5/thumbnails/1.jpg)
this is how you can get really personal in digital marketing communication
this is the real story
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4. leverage
3. activate
2. engage 1. reach
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reachreach
engage activate leverage
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reachreach
engage activate leverage
![Page 5: Webpower](https://reader033.fdocuments.in/reader033/viewer/2022051515/5581aa70d8b42afd4c8b4ffc/html5/thumbnails/5.jpg)
reach engage activate leverage
how to reach through a maze of channels
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reach engage activate leverage
all channels are linked to user by...
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reach engage activate leverage
their email address!
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reach engage activate leverage
we like it to call it: digital profile
the email address becomes the core of each digital customer
identity
![Page 9: Webpower](https://reader033.fdocuments.in/reader033/viewer/2022051515/5581aa70d8b42afd4c8b4ffc/html5/thumbnails/9.jpg)
reach engage activate leverage
engage
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reach engage activate leverage
engage
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reach engage activate leverage
enrich digital profiles and identify the value of each customer
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reach engage activate leverage
now you have gained more digital customer insight
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reach engage activate leverage
and your digital communicationcan get more relevant and personal
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activatereach
engage activate leverage
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activatereach
engage activate leverage
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reach engage activate leverage
![Page 17: Webpower](https://reader033.fdocuments.in/reader033/viewer/2022051515/5581aa70d8b42afd4c8b4ffc/html5/thumbnails/17.jpg)
reach engage activate leverage
![Page 18: Webpower](https://reader033.fdocuments.in/reader033/viewer/2022051515/5581aa70d8b42afd4c8b4ffc/html5/thumbnails/18.jpg)
and use marketing automation to send targeted content
reach engage activate leverage
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A/B test your message to increase online impact
reach engage activate leverage
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reach engage activate leverage
leverage
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reach engage activate leverage
leverage
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reach engage activate leverage
create better digital customer experiences
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reach engage activate leverage
nurture customers over time based on their online behaviour
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reach engage activate leverage
automate your follow-up based on triggers and leverage your brand
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reach engage activate leverage
happy customers will become your brand ambassadors
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leverage technology to keep improving customer relationships
reach engage activate leverage
digital behaviour
update profile
relevant email
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reach engage activate leverage
manage your funnel and increase return on investment
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4. leverage
3. activate
2. engage 1. reach
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and that’s how the realstory goes
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are you readyto get real?
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