14th October, 2015 | 2 PM EDT

OPTIMIZING ECOMMERCE SITE SEARCH AND RECOMMENDATIONS TO CAPITALIZE ON THE

HOLIDAY SEASON RUSH!

HOLIDAY SEASON RUSH

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MODES OF PRODUCT DISCOVERY – HOMEPAGE

Homepage optimized for holiday season.

Example from Overstock for Cyber

Monday

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MODES OF PRODUCT DISCOVERY – NAVIGATION

Navigation optimized for holiday season –

have a separate tab for holidays’ and gifts

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But is this good enough?

Ecommerce customers are increasingly using site search.

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PARADIGM SHIFT IN USER BEHAVIOR

Over 30% of eCommerce users now use search.

Users who use search are 70% more likely to convert. 90% of the users who search never go to the second page.

IMPORTANT TO KNOW WHAT TO OPTIMIZE

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Optimize the products that were added most often to the cart during last holiday

season

IMPORTANT SEARCH KEYWORDS –TOP ADD TO CARTS

BEST PRACTICES AND EXAMPLES – SITE SEARCH

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GUIDED AUTOCOMPLETE WITH POPULAR SEARCHES

Show popular searches /

search suggestions in

the autocomplete

A guided autocomplete

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POPULAR PRODUCTS ON SEARCH RESULTS PAGE

Showing popular products on search

results page is another tactic to

highlight what others are buying or viewing,

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MERCHANDSING BANNERS ON SEARCH RESULTS

Search query: men’s sneakers

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BEST PRACTICES AND EXAMPLES –

PRODUCT RECOMMENDATIONS

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TRENDING PRODUCTS AND BEST SELLERS

Name your recommendations based on holiday season such as

‘holiday favourites’

Show actual products as

opposed to just banners.

Thank You!