How to Capitalize on New Technology

Online & On TargetGeorgian College

May 6th, 2010

R. Scott Fortnum, MA, CFRE

Vice President Development, ALS Society of Canada

Impact of Technology on Fundraising

Data

Research

Customization

Segmentation

Communication

Interaction

The Donor Pyramid (courtesy Tony Elischer)

Revenue Examples

Revenue Sources

Direct Mail Golf TournamentMajor Gifts UnsolicitedOnline GalaLottery Realized Planned

Gifts

Successful Fundraising Elements

Case

Leader-ship

Pros-

pects

Plan

AdvancesMe

Developing a Five-Year Plan Using new technology

Surfboard Finger Tag Monkey Bars

How will your organization use the above three tools in your communications, marketing and development plans?

Break into groups Brainstorm for 10 minutes Present your plan back to the group

Online stuff Internet – 1958 E-mail – 1973 WWW – 1993 Google – 1998 Wikipedia – 2001 You Tube – 2005 Facebook – 2004 Twitter – 2006

Things you’ll hear! This will change the way we do business This will eliminate the need for: paper, travel,

phone, mail This doesn’t work with our stakeholders.

They’re too: young, old, fun, boring, local, disperse

Think: I am thinking about getting a phone. Who should I

call? What should I say to them? How long before the phone will help us reach our goals? Hildy Gottlieb

New technology How will this affect my operations? What challenges does it

pose? What opportunities does it address?

Case Leadership Prospects Plan Data Research Customization Segmentation Communication Interaction

Why???

Case

Leader-ship

Pros-

pects

Plan

Data

Research

Customization

Segmentation

Communication

Interaction

Kindle vs.iPad

Remember

Reader Technology & Organizational Success What questions need to be asked?

Thanks!

It’s only technology if it appeared after you ere born. The refrigerator in your kitchen is not considered technology.