Suresh BabuTwitter: @seobangalore

Web Marketing for Start ups

Prof Ramnath IIMB

1 Research

Tools: Google AlertGoogle Alerts are email updates of the latest relevant

Google results

Google Insights www.google.com/insights

Google Trends www.google.com/trends

Back Type www.backtype.com

Research To ....

Monitor YouYour BrandYour Competi torYour Industry

2 SEO(Search Engine Opti mizati on)

“The art of bringing your website up in Google”

Google Keyword Tool

What should do with these keywords ???

TitleDescripti on

HeaderContent

Things to keep in mind

One wordUse of LocationFriends, Family

Quality

Takeaways

Keyword Research in Practi ces

Google Web Master Guidelines

3 Blog /Website

Opti mize Blog/Website

Use Keywords from Research

Title, Descripti on, Heading, Content…

Tools – Blog Development

Tools to test

Try, Test the FREE versions

Raven ToolsWebsite Grader

4 ContentFAQ’s

Phone CallsStaff /EmployeesForums/GroupsFriends/Family

ToolsLinkedIn AnswersFace book Groups

Yahoo AnswersQuora

Take awayPlan your content creati on based on questi ons asked, ti meline, who & when to

publish

Use Excel

5 Social Media

SEO for Social Media

Basic guidelinesContentUse of KeywordsTag/categorize SharingEvents

5Local

6 Advertisement

Pay Per ClickSocial Media AdsVideo, Banner Ads

Takeaways

Google Ad words starts with Rs 500 & within hours ads are up

Use to Test, Research

Thank You

Suresh Babu, Co- Founder, OME CommunityEmail: suresh@webmarketingacademy.inhttp://in.linkedin.com/in/seosuresh Twitter: @seobangalore

Photo Credits and Thanks tohttp://www.flickr.com http://www.flickr.com/photos/karthikchttp://www.flickr.com/photos/klash/