Web Marketing Workshop for Start Ups Bangalore. SEO, PPC, Social Media for Start Ups
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Suresh Babu Twitter: @seobangalore Web Marketing for Start ups
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OME Community presents Web Marketing Workshop for Start Ups Bangalore. SEO, PPC, Social Media for Start Ups
Transcript of Web Marketing Workshop for Start Ups Bangalore. SEO, PPC, Social Media for Start Ups
Suresh BabuTwitter: @seobangalore
Web Marketing for Start ups
Prof Ramnath IIMB
1 Research
Tools: Google AlertGoogle Alerts are email updates of the latest relevant
Google results
Google Insights www.google.com/insights
Google Trends www.google.com/trends
Back Type www.backtype.com
Research To ....
Monitor YouYour BrandYour Competi torYour Industry
2 SEO(Search Engine Opti mizati on)
“The art of bringing your website up in Google”
Google Keyword Tool
What should do with these keywords ???
TitleDescripti on
HeaderContent
Things to keep in mind
One wordUse of LocationFriends, Family
Quality
Takeaways
Keyword Research in Practi ces
Google Web Master Guidelines
3 Blog /Website
Opti mize Blog/Website
Use Keywords from Research
Title, Descripti on, Heading, Content…
Tools – Blog Development
Tools to test
Try, Test the FREE versions
Raven ToolsWebsite Grader
4 ContentFAQ’s
Phone CallsStaff /EmployeesForums/GroupsFriends/Family
ToolsLinkedIn AnswersFace book Groups
Yahoo AnswersQuora
Take awayPlan your content creati on based on questi ons asked, ti meline, who & when to
publish
Use Excel
5 Social Media
SEO for Social Media
Basic guidelinesContentUse of KeywordsTag/categorize SharingEvents
5Local
6 Advertisement
Pay Per ClickSocial Media AdsVideo, Banner Ads
Takeaways
Google Ad words starts with Rs 500 & within hours ads are up
Use to Test, Research
Thank You
Suresh Babu, Co- Founder, OME CommunityEmail: [email protected]://in.linkedin.com/in/seosuresh Twitter: @seobangalore
Photo Credits and Thanks tohttp://www.flickr.com http://www.flickr.com/photos/karthikchttp://www.flickr.com/photos/klash/
