Post on 13-Jan-2015
description
@pfrulas
Webmarketing
July 2010
@pfrulas
Agenda• Review• What are your objectives?
– Traffic– Sales– Information– Promotion– Community
• e-commerce• Network Theory• Facebook
@pfrulas
Review
@pfrulas
“Plan your work, and work your plan”
@pfrulas
Why to have a website ?Why make it social ?
"We must have a website - everybody does!“
“We must have a facebook page - everybody does!”
@pfrulas
Why to have a website ?
ListenInformService
Brand SellExpandNetwork
Market
@pfrulas
Who’s your Target Audience ?
• Customers• Press• Users• R & D• Comunities• Private • Public
@pfrulas
Your Website
Different Objectives call for different actions.
Inform
Listen
Push
Pull
Publish
Read
@pfrulas
Web & Social Media
Business Goal
Appropiate Social Media Tools
Blog
Podcast
Video SocialNetwork
Private Community
Customer Review
Virtual World
Build Customer Community
Counter Negative Publicity
Crisis Management
Customer Conversation
Expose Employee Talent
Generate Web Traffic
Humanize the Company
Market Research
Media Relations
Product Promotion
Service Feedback
Sales Leads
@pfrulas
Social Media
Can actually help you with all of them
@pfrulas
… you should start with the business goal, not the tool
But…
Business Goal
Appropiate Social Media ToolsBlog Po
dcast
Video
SocialNetwork
Private Community
Customer Review
Virtual World
Build Customer Community
Counter Negative Publicity
Crisis Management
Customer Conversation
Expose Employee Talent
Generate Web Traffic
Humanize the Company
Market Research
Media Relations
Product Promotion
Service Feedback
Sales Leads
@pfrulas
Social Media
e-commerce
@pfrulas
History
DN
S
Wo
rld
Wid
e W
eb
E-M
ail
HT
TP
://
1 9 7 0 - 1 9 9 0
ED
IElectronic Data Interchange
EF
T
ElectronicFundTransfer
@pfrulas
History
1990 - 1994 - 1995 - 1996 - 1999 - 2000 - 2003
1994: SSLSecure Sockets Layer
1994: SSLSecure Sockets Layer
@pfrulas
What is e-commerce ?
• By definition, e-commerce means the buying or selling of goods and services over the Internet.
@pfrulas
e-commerce
Sell & Buy
• 66 percent of the adults online have purchased something over the Internet, whether it's books, shoes or a Caribbean cruise
• If you extend e-commerce's definition to include:• researching products and services online • bidding on an online auction but not winning,
• The number of adults who participate in e-commerce jumps to
93 percent
@pfrulas
eCommerc
e - Mexic
o
@pfrulas
eCommerc
e - Mexic
o
@pfrulas
eCommerc
e - Mexic
o
@pfrulas
eCommerc
e - Mexic
o
@pfrulas
eCommerc
e - Mexic
o
@pfrulas
Social Media
Network Theory
@pfrulas
What’s a Social Network ?
• social network is a social structure – Individuals or organizations ( we’ll call them "nodes“)– Have Interdependency
• Friendship• Kinship• Financial exchange• Dislike• Sexual relationships• Beliefs• Knowledge • Prestige
@pfrulas
Networks
• Nodes– Individuals– Brothers– Politicians– Countries
• Networks– Social– Families– Governments– Organizations
Interconections
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Nothing New Really
• What are some examples of social networks ?– Get a Job – Get some concert tickets– Order something remotly– Get trained
• The better connected you are, the better !
• Maps Principle
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Maps
@pfrulas
What are Social Networks or Maps?
• Map... • Social Maps• Net....
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Guía Roji vs. Google Maps
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Guía Roji
• Usability• Social Media • Sponsorships
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Guía Roji
• Searched – Guadalajara– Vallarta– Results ?
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Guía Roji
• Static Map• Reduced Space• Paid Publicity
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Google Maps
• Dynamic – Draws a path from point A to point B
@pfrulas
Google MapsUser added value !
Photos & Videos added by users
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Paid Publicity
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6 Degrees of Separation
• The value of the network is valuable only if the links are available !
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Online Social Networks
@pfrulas
Social Media1997 - 2006
• SixDegrees.com• MiGente.com• LinkedIn.com• MySpace.com• Last.FM• Hi5• Facebook• YouTube• Twitter
@pfrulas
Social Networks
@pfrulas De esta necesidad nacen....
Social NetworksMaps
@pfrulas
Redes Sociales en Internet...Cómo funcionan ?
Name :
Location:
Interest:
Email:
Sign Up
Free - Anyone can Join
@pfrulas
Redes Sociales en Internet...Cómo funcionan ?
Quiénes son tus amigos ?
@pfrulas
Redes Sociales en Internet...Cómo funcionan ?
Genera un lazo con tus contactos !
@pfrulas
Redes Sociales en Internet...Cómo funcionan ?
Tu amigo puede ver a tus amigos y tu puedes ver los suyos...
....esto genera tu mapa sociale
@pfrulas
My Social Network
@pfrulas
How do you maintain your networks ?
• How to Become Sociablehttp://www.wikihow.com/Become-Sociable – Make eye contact. – Talk to others around you. – Remember the E word: Empathy! – Remember the FUN!! – Put in the effort. – Always try to accept others' offers and
invitations – Don't be by yourself all the time– Mix up your routine– Be an optimist– Compliment people
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Redes Sociales en Internet
• Cuál es su finalidad ?• Porqué hay tantas ? !
– Entretenimiento ? – Es una moda ?– Herramienta ? – Es una pérdida de tiempo?
• Cómo se puede utilizar como herramienta de mercadeo?
@pfrulas
Some Social Networks
• Facebook• YouTube• Wikipedia• Blogger• MySpace• Twitter• WordPress