We Welcome Our New Mobile Overlords

(but they’ve kind of already moved on)

Dale Rankine - V2 Conference 2013 @dalerankine #v2conf

About me

Appreciating and respecting the innovation ecosystem

Understanding the future of the idea economy

Lesson #1 Mobile is not new … but nothing really

stays new for long

% Population Smartphone Penetration in Australia!Source: OurMobilePlanet - Ipsos MediaCT May 2103

65%Smartphone users used their phone every day during the week!

!

Source: OurMobilePlanet - Ipsos MediaCT May 2103

77%Smartphone users don’t leave home without their device!

!

Source: OurMobilePlanet - Ipsos MediaCT May 2103

Ours is a cautionary tale

Ours is an evolutionary tale

Mobile is so 2007. !

Converged. Cross-platform. Pervasive. Internet of Things. Quantifiable Self.

Big Data. Tiny Data. WTH?

(Phablet)Desktop Portable Mobile Tablet Wearable

Cloud

Smart TV

Lesson #2 Young trends. Massive impact.

(Phablet)Desktop Portable Mobile Tablet Wearable

Cloud

Smart TV

’90's 00’s 2007 2010 2012 2013

2011

2009

5,000,000+Facebook users under the age of 10!

!

Source: Social Media Today October 2013

10yrs old

Access to knowledge !

Adaptable to our modern life

!

Anywhere and everywhere

Attention span !

Privacy !

FOMO !

Language

Lesson #3 Whitney was right …

the children are our future

Who is driving this school bus?

The future of technology is moving towards us more quickly each day

(“mobile” has already been left behind)

The changes it brings impact us on a greater scale with each new wave

Watch and learn from those who are change natives

Listen to their ideas

Thanks !

@dalerankine about.me/dalerankine #v2conf