Testing Mobile Applications Using Perfecto Mobile MobileCloud V2
We Welcome our (New?) Mobile Overlords - V2 Conference 2013
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Transcript of We Welcome our (New?) Mobile Overlords - V2 Conference 2013
We Welcome Our New Mobile Overlords
(but they’ve kind of already moved on)
Dale Rankine - V2 Conference 2013 @dalerankine #v2conf
About me
Appreciating and respecting the innovation ecosystem
Understanding the future of the idea economy
Lesson #1 Mobile is not new … but nothing really
stays new for long
% Population Smartphone Penetration in Australia!Source: OurMobilePlanet - Ipsos MediaCT May 2103
65%Smartphone users used their phone every day during the week!
!
Source: OurMobilePlanet - Ipsos MediaCT May 2103
77%Smartphone users don’t leave home without their device!
!
Source: OurMobilePlanet - Ipsos MediaCT May 2103
Ours is a cautionary tale
Ours is an evolutionary tale
Mobile is so 2007. !
Converged. Cross-platform. Pervasive. Internet of Things. Quantifiable Self.
Big Data. Tiny Data. WTH?
(Phablet)Desktop Portable Mobile Tablet Wearable
Cloud
Smart TV
Lesson #2 Young trends. Massive impact.
(Phablet)Desktop Portable Mobile Tablet Wearable
Cloud
Smart TV
’90's 00’s 2007 2010 2012 2013
2011
2009
5,000,000+Facebook users under the age of 10!
!
Source: Social Media Today October 2013
10yrs old
Access to knowledge !
Adaptable to our modern life
!
Anywhere and everywhere
Attention span !
Privacy !
FOMO !
Language
Lesson #3 Whitney was right …
the children are our future
Who is driving this school bus?
The future of technology is moving towards us more quickly each day
(“mobile” has already been left behind)
The changes it brings impact us on a greater scale with each new wave
Watch and learn from those who are change natives
Listen to their ideas
Thanks !
@dalerankine about.me/dalerankine #v2conf