Page 1
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
WE ARE COLLIDERA creative agency that specialises in launches. We fuse social media, digital experiential, and branding to create positive reactions that drive our clients’ businesses forward.
HONESTY IN MARKETING@KARELKUMARSENIOR SOCIAL MEDIA MANAGER
Page 2
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
READY?
Page 3
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
LET’S GO
Page 4
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
Page 5
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
NO LEGACY IS SO RICH AS HONESTY– WILLIAM SHAKESPEARE
Page 6
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
WHAT IS HONEST?
Page 7
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
Page 8
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
What’s in a chicken McNugget?How much does the person who makes my Nike shoes get paid?
Page 9
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
HONESTY AS A TACTIC
Page 10
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
Page 11
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
Page 12
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
Page 13
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
FOOD STARCH-MODIFIED, SALT, SEASONING (AUTOLYZED YEAST EXTRACT, SALT, WHEAT STARCH, NATURAL FLAVORING [BOTANICAL SOURCE], SAFFLOWER OIL, DEXTROSE, CITRIC ACID), SODIUM PHOSPHATES, NATURAL FLAVOR (BOTANICAL SOURCE). BATTERED AND BREADED WITH: WATER, ENRICHED FLOUR (BLEACHED WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID), YELLOW CORN FLOUR, BLEACHED WHEAT FLOUR, FOOD STARCH-MODIFIED, SALT, LEAVENING (BAKING SODA, SODIUM ACID PYROPHOSPHATE, SODIUM ALUMINUM PHOSPHATE, MONOCALCIUM PHOSPHATE, CALCIUM LACTATE), SPICES, WHEAT STARCH, DEXTROSE, CORNSTARCH.
WHITE BONELESS CHICKEN + WATER
INGREDIENTS OF A CHICKEN MCNUGGET
+
Page 14
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
£48.75 PER MONTH12 VIETNAMESE
FACTORIES
43,000 WORKERSPER DAY£2 *BASED ON 2001
FIGURES ADJUSTED FOR 2014 INFLATION
Page 15
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
Page 16
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
Page 17
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
24,324 WORKERS
Page 18
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
MADE BY WOMEN
NOT MADE BY WOMEN
Page 19
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
Page 20
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
THEY HAD TO REACT AGAINST THAT INFAMOUS PINK SLIME
BUT
Page 21
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
AND PUBLIC OPINION ABOUT SWEATSHOPS
BUT
Page 22
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
Page 23
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
IT WAS A TRICK
Page 24
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
HONESTY AS A STYLE
Page 25
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
Page 26
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
Page 27
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
Page 28
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
Page 29
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
Page 30
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
Page 31
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
WHO CARES?
Page 32
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
Page 33
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
Page 34
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
Page 35
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
BRAND™ CONSUMER
BRAND™ CONSUMER
BRAND™ CONSUMER
TRUTH!
Page 36
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
HONESTY IS A TACTIC
Page 37
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
HONESTY IS A STYLE
Page 38
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
HONESTY IS DISHONEST
Page 39
COLLIDER © 2014
WWW.WEARECOLLIDER.COM@WEARECOLLIDER
THANK YOUKAREL@WEARECOLLIDER.COM
@KARELKUMAR