So, that’s the theory… now what?

Helen HammondManaging Consultant – Elephant Creative SolutionsMarketing Manager - Wards Solicitors

w. www.elephantcreative.co.ukl. http://uk.linkedin.com/in/elephantcreative t. http://twitter.com/helenhammonde. elephantcreative@googlemail.com

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The background

• Who are Wards?

• What was the problem?

• The solutions

• Objectives

• Messages

Phase 1 - real, local people

Phase 1 - legal specialists

Phase 1b - spreading the word

Phase 1b - spreading the word

Phase 2 - response & relationships

Phase 2 - response & relationships

Phase 2 - response & relationships

Phase 2 - response & relationships

The results so far…

Old website New website Average unique visitors per month (industry average 1,725)

1,819 1,980

Average page views (ie. how many pages get clicked on) per month (industry average 6,499)

2,269 12,903

Average bounce rate for homepage (ie. the % of people who go away from the home page having never clicked on anything) per month (industry average 40.8% )

48% 30.8%

•8% increase in visitors BUT 469% increase in page views

•613% increase in traffic to the blog, rather than old news section

•200% + increase in instruction with website as source (Jan - Aug)

Phase 3 - what next?

• Blog posts change on profile• Online products • Linkedin roadshow• Linkedin answers/groups• Video posts• Proactive BD using Twitter & Linkedin• Using Linkedin to drive more traffic to blog• Better calls to action and ‘reasons to call’• Online payment• Links & Google Adwords campaigns