Changing the brand perception of

on

Social Media

Be the Girl Contest(21st Feb – 28th Feb 2014)

#BeTheGirl

Gratification: ● 1 Exclusive Photoshoot● 2 Gift hampers

Concept

Objective:● To drive engagement● To expand brand reach● To increase brand interest

A contest was held on the Facebook Timeline.Participants were asked to share their interesting photos on their

own timeline, complete the caption “I Want to #BeTheGirl Because…” and tag Star CJ alive in their photos. The fans with maximum likes and judges recommendation were gratified.

Fans were asked to share their photos with #BeTheGirl and tag Star CJ alive

What we did..

Prompt comments were received with friends voting

It was supported on twitter with constant updates

It was supported on Google plus with constant updates to drive engagement on the Channel.

Contest Posts

Contest Winners

Facebook Statistics

Number of Posts 10 Posts

Total number of likes Total 1000 +

Likes per post 150 +

Total number of Shares Total 100+

Shares per post 20 +

Total Reach 40000 +

Reach per post 4000+

Facebook StatisticsPost Reach:The number of people who saw your posts.

Likes, comments & shares:These actions will help you reach more people.

Thank You