VLCC - Be the Girl Contest
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Changing the brand perception of on Social Media
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A contest was held on the Facebook Timeline. Participants were asked to share their interesting photos on their own timeline, complete the caption “I Want to #BeTheGirl Because…” and tag Star CJ alive in their photos. The fans with maximum likes and judges recommendation were gratified.
Transcript of VLCC - Be the Girl Contest
Changing the brand perception of
on
Social Media
Gratification: ● 1 Exclusive Photoshoot● 2 Gift hampers
Concept
Objective:● To drive engagement● To expand brand reach● To increase brand interest
A contest was held on the Facebook Timeline.Participants were asked to share their interesting photos on their
own timeline, complete the caption “I Want to #BeTheGirl Because…” and tag Star CJ alive in their photos. The fans with maximum likes and judges recommendation were gratified.
Fans were asked to share their photos with #BeTheGirl and tag Star CJ alive
What we did..
Prompt comments were received with friends voting
It was supported on twitter with constant updates
It was supported on Google plus with constant updates to drive engagement on the Channel.
Contest Posts
Contest Winners
Facebook Statistics
Number of Posts 10 Posts
Total number of likes Total 1000 +
Likes per post 150 +
Total number of Shares Total 100+
Shares per post 20 +
Total Reach 40000 +
Reach per post 4000+
Facebook StatisticsPost Reach:The number of people who saw your posts.
Likes, comments & shares:These actions will help you reach more people.
Thank You
