ContentsEditorial Staff and Departments 2Demographics and Circulation 3Editorial Calendar 4Social Media Demographics 5Contacts 6E-casts opsy.st/ecastmediakitE-mag/E-cast Roadmap opsy.st/EmagEcastRates opsy.st/2015rates

2015 Media Kitvita-technologies.com

@embedded_mag embedded-computing.com/facebookembedded-computing.com/linkedin

VITA Technologies provides the latest technical information and updates on VMEbus, VPX, OpenVPX, VXS, and other VITA standards to engineers, managers, and decision makers in the United States and internationally. The website, Resource Guide, Buyer’s Guide, E-letter, and print editions lend insight into embedded VME products and strategies – boards, back-planes, COTS, cooling, SDR, Linux, RTOS, and more – in weapons control systems, imaging and targeting systems, radar/sonar, avionics, vehicle, surveillance, and other military applications.

VITA Technologies’ coverage also includes the latest VITA standards and VSO status reports, along with editorial on the industry-leading products and technology that drive today’s market. VITA Technologies gives readers the information they need to stay in-the-know about the trends that define VME, VXS, VPX, VPX-REDI, FMC, PMC, and XMC.

Departments › Editor’s Foreword › VITA News › VITA Standards Update › Defining Standards › Primetime Choices › Design Wins Spotlight

Jerry Gipper is editorial director of VITA Technologies. He cofounded Embedify LLC, a marketing services firm for embedded computing busi-nesses, and an active member of the VITA Standards Organization. His background includes product marketing, sales, business development, and strategic planning. Jerry earned his BS in Computer Engineering at Iowa State University and his MS in Computer Engineering at San Jose State University.

E-mail Jerry at jgipper@opensystemsmedia.com

John McHale, Group Editorial Director of Military Embedded Systems, PC/104 and Small Form Factors, PICMG Systems & Technology, Signal Processing Design, and VITA Technologies, has covered the electronics industry for nearly 20 years. During that time he has led and launched magazines, websites, shows, and e-newslet-ters focused on the defense sector. He has a Masters of Print Journalism from Boston University and an undergraduate degree in Business Management from Albright College.

E-mail John at jmchale@opensystemsmedia.com

Amanda Harvey, Assistant Editor, is responsible for proofreading articles for content and conventions, reviewing the layout process, and assisting with various other editorial tasks. She has a BA in English Literature from Arizona State University.

E-mail Amanda at aharvey@opensystemsmedia.com

Editorial Staff and Departments

Revised: October 16, 2014

Readers who choose E-mags

64%

Readers who choose print

74%

Readers who choose tablets

28%

61% participated in online surveys

70%downloaded and

read a white paper in last 12 months

30,000 leads generated by

white papers in 2014

55%attended an E-cast

34,000 leads generated by

E-casts in 2014

Geographic Breakdown

Purchasing Power: What our engineers are buyingComponents 18.91%Boards/Buses 15.1%Digital ICs 13.7%Software 16.1%Communications 19.1%Medical/Health 12.5%Automotive 13.2%Design Tools, including EDA 13.5%Wireless 13.5%Avonics/Military 24.7%

Print/Online CirculationTotal Circulation 24,236Print 17,012E-mag 7,234 E-letter/E-lert 34,875

SoftwareEngineer

17%

EngineeringManagers

13%

ApplicationsEngineer 10%

CEO/Executive8%

Consultant/Support

12%

Educator/Student 3%

Hardware Engineer

18%

SystemsEngineer

19%

Defense & Aerospace

47%

Industrial19%

Communications13%

Transportation10%

Test andMeasurement 3%

Consumer 3%

Bio-medical 5%

VITA Technologies Reader Markets

VITA Technologies Subscribers’ Job Functions

Americas60%

Europe27%

Asia13%

Additional E-lert Circulation:Automotive 25,275Medical 29,540Industrial 17,988Smart Energy 31,226IoT 50,559

DIY 25,322FPGA 44,027Europe 20,111Asia 17,300

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vita-technologies.com | @VitaTechnology

VITA Technologies 2015 Print and E-letter Editorial CalendarDue Dates

Editorial Ads

Issue Main Feature Special Feature Tech Feature Promotions andTradeshows

Abs

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ts

1st D

raft

Prin

t

Ads

Clo

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E-le

tter

SpringPrint

ARMed and ReadyARM processors are fi nally starting to show up on traditional SBCs. Review of who has what. Look at what to expect in the future.

Executive Q&As (Positioned with your company’s spring campaign)

Software Defi ned Radios Stay Standardize transfer of IF information

between modules using a digital protocol. VITA 49

Small Size, Big PerformanceThe VITA 74 ecosystem has recently developed. Review what is in store.

Top Things to See at EE Live

EE Live!AUVSI

12/1

5/14

1/5

2/16 1/5 –

March E-letter

Articles on designing with VITA technologies such as VME, VXS, VPX, PMC, XMC, FMC, and others are encouraged. Unsolicited articles are welcomed.

Please contact editors: jgipper@opensystemsmedia.com or aharvey@opensystemsmedia.com with your ideas. – – – – 3/1

SummerPrint

Annual VITA Technologies Resource Guide: Key Resource Guide categories include: Audio/video, devices, carrier boards,

mezzanines, communications, TCP/IP, serial switch fabrics, automation, packaging, ruggedized, MIL-STD, software and development tools, test and analysis,

VXI controllers, displays, instruments, SBCs, VPX/OpenVPX plus many otherVITA technology-based products, and more

Space VPX: Ready to LaunchThe market is small but the excitement is high. What does it take to put VPX in

space?

Advertorial:Security

Signal Processing Design Resource Guide Supplement

2/23

3/16

4/27

3/16 –

JulyE-letter

Articles on designing with VITA technologies such as VME, VXS, VPX, PMC, XMC, FMC, and others are encouraged. Unsolicited articles are welcomed.

Please contact editors: jgipper@opensystemsmedia.com or aharvey@opensystemsmedia.com with your ideas.– – – – 7/

1

FallPrint

Copper vs Optical - The Battle BeginsOptical interconnects are widely used in

data centers. What is the VITA community doing to implement optical interconnects

in critical embedded systems?

FMC Steps It UpThe need for speed is driving the FMC

community to develop the next generation specifi cation. To create extensions to the

FMC standard for electrical and mechanical improvements to handle 33G Transceivers.

VPX Interoperability - Working Together

The VPX user community has been pushing for interoperability testing.

Develop a method for testing interoperability among VPX modules.

Advertorial: The future of COTS

MILCOM(editorial coverage)

6/26

7/17

8/28

7/17 –

OctoberE-letter

Articles on designing with VITA technologies such as VME, VXS, VPX, PMC, XMC, FMC, and others are encouraged. Unsolicited articles are welcomed.

Please contact editors: jgipper@opensystemsmedia.com or aharvey@opensystemsmedia.com with your ideas.– – – – 10

/1

WinterPrint

Annual VITA Technologies Buyer’s Guide

Embedded Tech Trends 9/18

10/9

11/2

0

10/9 –

Annual Buyer’s GuideFeatures the latest VME/VITA technology-

based products plus mini-tab andbellyband sponsorships.

Business BarometerRundown on current state of the industry.

What is ahead for the next year?

Trends in SBC Functional DensityNext Generation Mezzanines

December E-letter

Articles on designing with VITA technologies such as VME, VXS, VPX, PMC, XMC, FMC, and others are encouraged. Unsolicited articles are welcomed.

Please contact editors: jgipper@opensystemsmedia.com or aharvey@opensystemsmedia.com with your ideas.– – – – 12

/1

Features: Most features are editor written based on interviews and contributed sidebars. Columns: Editor’s Foreword • VITA News • VITA Standards Update • Design Wins Spotlight • Primetime ChoicesDesign Wins Spotlight: This section focuses on recent design wins.

Editorial Contacts: Jerry Gipper, Editorial Director, jgipper@opensystemsmedia.comAmanda Harvey, Assistant Editor, aharvey@opensystemsmedia.com

Sales/E-cast: Patrick Hopper, Publisher, phopper@opensystemsmedia.com

@dsp_fpga4,430 followers

@picmg_tech1,000 followers

4,980 followers

@military_cots

facebook.com/embedded.computing.design

Embedded Computing Design Group1,720 members

Military Embedded Systems Group2,713 members

DSP-FPGA Group3,392 members

3,580 followers

@industrial_mag

more than 42,000 engineers world-wide

9,775 followers

OpenSystems Media’s social network toAdd your next campaign

@embedded_mag

1,400 Likes

FPGA/CPLD Design Group10,550 members ATCA Advanced Telecom Group

1,345 members

Small Form Factors Group334 members

Industrial Embedded Systems Group1,287 members

VITA Technologies Group273 members

RTOS Embedded Channel Group1,067 members

PICMG Systems & Technology Group765 members

For more details on using our social network or consulting questions, please contactPatrick Hopper at phopper@opensystemsmedia.com or call 586-415-6500

E M B E D D E D S Y S T E M SINDUSTRIAL @dsp_fpga4,430 followers

@picmg_tech1,000 followers

4,980 followers

@military_cots

facebook.com/embedded.computing.design

Embedded Computing Design Group1,720 members

Military Embedded Systems Group2,713 members

DSP-FPGA Group3,392 members

3,580 followers

@industrial_mag

more than 42,000 engineers world-wide

9,775 followers

OpenSystems Media’s social network toAdd your next campaign

@embedded_mag

1,400 Likes

FPGA/CPLD Design Group10,550 members ATCA Advanced Telecom Group

1,345 members

Small Form Factors Group334 members

Industrial Embedded Systems Group1,287 members

VITA Technologies Group273 members

RTOS Embedded Channel Group1,067 members

PICMG Systems & Technology Group765 members

For more details on using our social network or consulting questions, please contactPatrick Hopper at phopper@opensystemsmedia.com or call 586-415-6500

Contacts

Sales/MarketingPublisher

Patrick Hopperphopper@opensystemsmedia.com

Sales DirectorTom Varcietvarcie@opensystemsmedia.com

Strategic Account Managers Rebecca Barkerrbarker@opensystemsmedia.com281-724-8021

Eric Henryehenry@opensystemsmedia.com785-917-0990

Kathleen Wackowskikwackowski@opensystemsmedia.com978-888-7367

Shannon Alo-Mendosa shannona@opensystemsmedia.com978-501-9116

Regional Account Managers Barbara Quinlan – Southwestbquinlan@opensystemsmedia.com480-236-8818

Denis Seger – Southern Californiadseger@opensystemsmedia.com760-518-5222

Sydele Starr – Northern Californiasstarr@opensystemsmedia.com775-299-4148

AsiaElvi Lee – Asia-Pacifi c Saleselvi@aceforum.com.tw

EuropeJames Rhoades-Brown – Europejames.rhoadesbrown@husonmedia.com

Christian Hoelscher, Account Manager – Europe christian.hoelscher@husonmedia.com

Gerry Rhoades-Brown, Account Manager – Europe gerry.rhoadesbrown@husonmedia.com

AccountingEmily Verhoekseverhoeks@opensystemsmedia.com

Sales/Marketing Office30233 JeffersonSt. Clair Shores, MI 48082586-415-6500 | Fax: 586-415-4882sales@opensystemsmedia.com

Resources Subscription Updates

opensystemsmedia.com/subscriptions

EditorialPresident

Rosemary Kristoff rkristoff@opensystemsmedia.com

Executive Vice PresidentsJohn McHalejmchale@opensystemsmedia.com

Rich Nassrnass@opensystemsmedia.com

Editorial DirectorsJohn McHale, Military Embedded Systemsjmchale@opensystemsmedia.com

Curt Schwaderer, Embedded Computing Designcschwaderer@opensystemsmedia.com

Rich Nass, Brand Manager, Embedded Computing Design rnass@opensystemsmedia.com

Jerry Gipper, VITA Technologies jgipper@opensystemsmedia.com

Joe Pavlat, PICMG Systems & Technologyjpavlat@opensystemsmedia.com | 831-238-7715

EditorsMonique DeVoe, Managing Editormdevoe@opensystemsmedia.com

Brandon Lewis, Assistant Managing Editorblewis@opensystemsmedia.com

Lisa Daigle, Assistant Managing Editorldaigle@opensystemsmedia.com

Sally Cole, Senior Editorscole@opensystemsmedia.com

Rory Dear, Technical Contributorrdear@opensystemsmedia.com

Amanda Harvey, Assistant Editoraharvey@opensystemsmedia.com

Creative ServicesDavid Diomede, Creative Services Directorddiomede@opensystemsmedia.com

Stephanie Sweet, Creative Directorssweet@opensystemsmedia.com

Joann Toth, Senior Designerjtoth@opensystemsmedia.com

Jake Rojas, Graphic Designerjrojas@opensystemsmedia.com

Web Services submit.opensystemsmedia.comKonrad Witte, Senior Web Developerkwitte@opensystemsmedia.com

Joy Gilmore, Assistant E-cast Managerjgilmore@opensystemsmedia.com

Headquarters/Editorial16626 E. Avenue of the Fountains, Suite 201Fountain Hills, AZ 85268480-967-5581 | Fax: 480-837-6466