Company Confidential 2011 1

venuemasters e-marketing

Frances Mann and James Robertson

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• The Conference Park – Lucas House – Peter Scott

• Hornton Grange• Garth House• Winterbourne House • Campus Facilities

– The Great Hall – Senate Chamber– Muirhead Hospitality Suite – Bramall Music Building – Staff House

• Fresh Thinking Catering • Event Management Team

About us.....

Company Confidential 2011 3

Digital Marketing

Email Marketing PPC Marketing SEO Link

Building Social Media Marketing

Online Presence

Best Practice

Advertising Pay Per Click Content Brand Awareness Website

Newsletters Affiliate Keywords Online Voice Forums

Retention W3C Compliance Conversation Blogs

Promotion Accessibility News Portal

Technical Compliance

Online Ads

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ONLINE PRESENCE

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Where we were.....

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• A professional level content management system• Online booking, availability checking and display, and ecommerce style payment processing• Enquiry forms to feed directly into the booking system without the need to re-key data and

with the ability to identify these as website sourced enquiries to the CRM.• Social media integration• Conference room selector tool• Good integration with Google maps; ability to embed a Google map on the site• Client log-in• Content to be automatically formatted for mobile devices when the site is viewed on a mobile

device.• Integrated with an outbound email marketing system• Integrated with analytics software • Export content feeds to other media such as the various video screen systems.• Ability for administrators to quickly and easily add new templates to the CMS, for new page

designs and edit existing templates to – for example – add a call to action at the foot of every page.

Objectives of the new site .....

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Where we are now.....

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Going forward – Phase 2 and 3

Objectives:

• Make the site even easier to use for our target audience• Improve the content• Continue the search engine optimisation (SEO) to get the site found for the keywords our

target audience would actually type into Google.• Continue with conversion-rate marketing• Mobile version of the site

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SOCIAL MEDIA MARKETING

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Social Media

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PPC MARKETING

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PPC/SEO

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SEO LINK BUILDING

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• Article Distribution• Blog Commenting• Submit the Blog & RSS Feed• List Your Site in Directories• Trending and Tracking• Get .Gov links• Do Reviews on related sites• PR 3.0• Buy Links and Request Links• Forum, Group Postings and Classified Ads

Some suggestions on how to go about it....

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EMAIL MARKETING

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Where we want to be in 5 years

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Thank you for listening.

Any Questions?