Post on 15-May-2015
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Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
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Intel 2013: Game Changing Experiences
Game Changing Products
Sulamita Garcia
Technical Marketing EMEA
Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
4th Generation Intel® Core™ Ultrabook™The Notebook Reinvented
Responsive
Protected
Broad range of new Convertibles &
Detachables
Intel AntitheftIntel Identity
ProtectionAntivirus/Anti-
malware
Interact naturally with touch and voice
Turns on in a flashAlways fresh data
All day battery lifeThinner, lighter
designsIntel® Wireless
Display
Mobile
Stylish
Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
Ambient Light Sensor
The Ultrabook™ PlatformReshaping the PC Experience
GPSCompass
Near Field Communica
tion
Gyroscope
Ultrabook™
Accelerometer
Multi-Touch
Context Aware Sensors
Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
User expectations in an all time high
Touch oriented design
Natural gestures
Natural speech
User friendly
Location
Performance
Battery life
Security and Privacy
Orientation
Easy to install
How can we address all that?
User Experience –Raising the bar atsoftware development
Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
User Experience
An Experience is what
a person
thinks, feels and perceives,
before, during and after
using a product or service.
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Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
Computer Science -> Psychology?
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Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
User Centered Design
User at the center before, during and after development
- Know your user
- Prototype
- Develop – code and design
- Test and refine
Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
Know your user
Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
Prototype
Propose
Refine
Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
Develop
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Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
Test and refine
Usability = Efficient to use + Easy to Learn
5 things you need to know about people
Photo goes here
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Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
People Don't Want to Work or Think More Than They Have To
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Only provide the features that people really need
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People Have Limitations
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Make the information easy to scan
Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
People are easily distracted
Bright colors, large fonts, beeps, and tones will capture
attention.
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Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
People Create Mental Models
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Either match or teach about your models
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Things that are close together are believed to "go" together.
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Simple way to organize information
Establish an emotional connection
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Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
Is this cheating?
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Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
UX mean the difference between detractors and promoters
Extra resources
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Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
Books
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Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
Little Big Details
Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
Raise the bar!
Contact a UX specialist
Learn about UCD
Immerse yourself in great design
Go do something wonderful
Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
YOUR TURN
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Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
backup
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Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
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Copyright© 2012, Intel Corporation. All rights reserved. *Other brands and names are the property of their respective owners.
What better means?
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